WE ARE SOCIAL ASIA TUESDAY TUNEUP #241
Ever saw something on Instagram and wondered where to buy it? Well, pretty soon you will be able to shop on Instagram. In order to make e-commerce a reality on Instagram, testing has begun for taggable, buyable products on the platform. Tagged products will lead directly to a brand’s website, making it a smooth and seamless user journey compared to the current restrictions on linking out of Instagram. Marketing on Instagram has until now served as more of a brand awareness tool, but with the new taggable products it could help retailers focus more on actually selling through social.
YouTube allows creators to moderate comments
Who else is reading this in 2016? Its been a long time coming but Creators on YouTube will now be able to pin favourable comments to the top of their feed and give ‘hearts’ to comments they particularly appreciate. Also new is the ability to let page owners blacklist certain words and phrases in the comment section to help cut down abuse. Last but not least, YouTube has also developed an algorithm that searches for potentially offensive comments and holds them back from publishing until the page owner has reviewed them.
Twitter improves customer service options for brand pages
Brands on Twitter can now take advantage of an automated welcome message that pops up whenever a customer starts a Direct Message conversation with a business’ account. The move is part of a wider roll-out of improved customer service options on the platform, including “quick replies” that ask the customer to get more specific about their request before the conversation starts. Brands that are already on board include Evernote, Pizza Hut, Airbnb and Spotify. Twitter says businesses can also access these new features through third-party software like Lithium and Sprout Social.
Get faster and easier help from businesses. Try it now with @EvernoteHelps and @PizzaHut. #CarpeDM pic.twitter.com/T8vHnLESEM
— Twitter Advertising (@TwitterAds) November 1, 2016
Now you can look like Hillary Clinton with this new Snapchat Lens
Hillary’s team has been actively leveraging social media to reach out to voters this election season and of course, that would mean having her own Snapchat lens. That would also make her the first presidential candidate — or first U.S. political candidate of any sort — to get a Snapchat Lens. I’d love to see if the lens had any impact on voters’ candidacy choice so if you’re from America, let us know what you think!