WE ARE SOCIAL ASIA TUESDAY TUNEUP #242
Since the release of Instagram Stories sometime back in August, this is one of the biggest update being put out by the platform right now. Users can now tag friends, add links and even create short, looping videos with the new Boomerang integration baked in. Adding mentions on Instagram Stories will allow viewers to click on tagged users to reveal a pop-up that leads to their profile.
Snapchat Spectacles for sale – but only through a travelling vending machine
Wanna snag a pair of Snapchat Spectacles? All you need to do is seek out Snapchat’s bright yellow robot vending machine that’s highly reminiscent of the Minions but with the voice of 3CPO. These robots will be going on a US tour to allow people to buy the new devices. Track down the upcoming locations of these vending machines with this site if you are after the spectacles.
Brands such as New York Stock Exchange, Mountain Dew and Sour Patch Kids candy have already been getting in on the Snapchat Spectacles actions to create content – we can’t wait to see what else will come our way.
Destination Canada woos Americans with timely holiday banner ads after elections
In advertising, we know that it is not just broadcasting endless messages and slogans to our target audience. Relevance and timeliness of a message plays a huge part too so do that well and the audience will perk up and take interest. That said, Canada’s tourism board shows us how it’s done with timely banner buys that capitalized on reactions post election results.
One of the biggest signals of audience sentiment on this topic was the fact that the Canadian immigration site temporarily went down. This happened alongside the rise in search trends of Americans researching on ways to move to Canada.