WE ARE SOCIAL ASIA TUESDAY TUNE UP #264
In a recent update by the social media platform, users are now denied access to basic filters until they their “locations” feature is activated. Before this, Snapchat had only required users to turn on location services when using geofilters and the speedometer.
Snapchat has yet to explain this update, but we’re thinking that this is for their clients to be able to track the performance of their brand filters on Snapchat. This probably isn’t going to go too well with users, which will place Snapchat in a tight situation between ad revenues and their users. Something worth watching here.
Instagram rolls out “Location stories”
Still on location – Instagram has rolled out a new feature called “Location stories”, similar to Snapchat’s “Our Story”. This allows you to search for other stories similar to yours that are tagged under the same location or hashtag. These stories are brought together by an algorithm, unlike Snapchat’s Our Stories, which is curated by a physical team of people.
With McDonald’s China, you’ll get to enjoy table service and quality family time
A heartwarming piece here by McDonald’s China.
Beginning mid-May, over 1000 McDonald’s restaurants in China launched table service. Customers may order at a kiosk or counter, and a brand ambassador will serve their meals directly at their table.
The campaign positions this new service as a way for busy parents to spend more time with their children. As explained by Takho Lau, executive creative director of Leo Burnett Shanghai, “In more traditional times, mothers typically spent more time with their kids, and fathers spent more time making a living. In today’s world however, more and more mothers are also working, which takes time away from their children.”
The spot highlights how precious time is for both parent and child, and will make you feel all warm and fuzzy inside – exactly the sort of thing you should feel when you want to eat at McDonald’s. Watch it here.
Greenpeace’s ‘Safe the Arctic’ wants you to take responsibility for global warming
For many, the concept of climate change feels distant, even foreign.
“People find it difficult to see the effect that their efforts can have on such a huge global problem,” said Nic Seton, programme director, Greenpeace. “With this installation, we hope to illustrate that a collective effort can indeed make a real difference.”
Greenpeace Australia’s latest interactive campaign seeks to bridge that gap and raise awareness about the need to take collective action on climate change.
The exhibit shows a polar bear on top of a slowly melting iceberg. As viewers gather near the display, the drips from the iceberg slow down and freeze, before flowing backwards towards the iceberg. As more people interact with the display, the effect grows stronger. The installation was located in front of Pitt Street Mall, a crowded shopping district in Sydney. Viewers are also invited to make a donation or sign a petition with Greenpeace to make a stand against global warming. View more here.