WE ARE SOCIAL ASIA TUESDAY TUNE UP #333
Facebook Pages can now join Facebook Groups
In a new settings update, Facebook will now let Pages on the site interact with communities through members-only Facebook Groups. Previously, only personal profiles could join and interact in Facebook Groups but these latest settings enable group owners to “allow Pages to request to join as group members”. Many Facebook Page types stand to reap the benefits of this change – especially celebrities and public figures who use Pages as their main account. No longer forced to use private accounts with their real names, these public figures can now interact on a more personal level in Groups, enabling greater brand-building potential. To prevent abuse, Group admins still retain the ability to turn off the option allowing Pages to join Facebook Groups, and can ban Pages just like any other Group member.
Snapchat announces partnership with Amazon to launch a “visual search” tool
From the pre-release of Nike’s Air Jordan III to the Adidas Falcon W drop, Snapchat has seen promising success in the e-commerce space. Now, with its recently announced partnership with Amazon to create a “visual search tool”, Snapchat could very well cement itself as the e-commerce space among social platforms. This new visual search tool will allow users to leverage their smartphone cameras to identify objects or barcodes, linking them to specific products on Amazon while displaying key information such as the item name, price, and average review score. Users who want to purchase the item can then click through to Amazon’s official site or app. While the feature is already being tested among a selected number of users, Snapchat has yet to announce when the visual tool will be officially released.
Diesel Turns Hate into Haute
Just like pretty much everyone in the internet age, Diesel’s received its share of hateful comments online. And while other brands may respond through thoughtful press releases or outright ignoring the discourse, Diesel’s chosen to wear it all with pride.
Tapping on celebrities known for receiving similar comments (including Nicki Minaj, Bella Thorne and Tommy Dorfman), Diesel launched the “Hate Couture” collection, emblazoning fashion items with hateful remarks. The collection is now available on Diesel.com and selected Diesel stores, with customers being able to customise their own t-shirts and denim from October 6th. Some proceeds from the collection will be donated to anti-bullying foundation Only The Brave.
A spokesman for Diesel explains, “The campaign started with the hate that we get as a brand. So we are working with influencers who are receiving those comments to show that the more you expose hate, it loses power.”
Watch the official campaign video here.