Be it challenging Han Solo’s claim to making the “Kessel Run in less than twelve parsec” in a Lightspeed effect, choosing between the Dark or Light side of the Force (Choose the light, you must) or expressing yourself through Star Wars themes, emoji and stickers. You get to enjoy the hype of the last instalment of this series. Although some aspects of this feature is only limited to Facebook, you can still re-share some of the effects on Instagram Story.
Here’s our top 3 categories from TikTok’s collection of 2019’s top dances, memes, viral videos, celebrities (and more). So, this just went viral: In 2019, TikTok saw many videos created that were so epic they immediately graduated to viral video status, catapulting the creator into cult-like clout overnight.
So, this just went viral: In 2019, TikTok saw many videos created that were so epic they immediately graduated to viral video status, catapulting the creator into cult-like clout overnight.
2. Everything is a meme: The TikTok community embraced memes in ways we’ve never seen before. Users established new visual formats, creating catchphrases, and even defining a new aesthetic.
As explained by Snapchat: “ This new ad product is built on the insight that consumers in the Middle East still enjoy phoning their friends and family, and similarly, they also like calling small, medium, and large businesses to learn more about their products and services, and make purchases.”
Website and apps remain useful for consumers to attain information, but there are occasions where a call can speed up the consumer’s decision and purchase journey. Leveraging this new feature can be a cornerstone to power up sales from an always-on perspective or when you need that boost of leads for your business. For example, restaurants can now use this new format to drive reservations and food orders right from the social media app. Automotive business can use “Swipe Up to Call” to feed their leads tunnel. It’s also a strong and more secure tool for banks can connect with their consumers, getting them on the phone to apply for the new financial products.
Snapchat has no plans to release the option more widely as yet, but dependent on take-up, we’ll likely see it appear as a new ad option at some stage in the new year.