We Are Social Asia Tuesday Tune-Up #402
Written by Clio Goh, Benjamin Oi and Leonard Koh.
WHO joins TikTok to share Coronavirus News
The World Health Organization launched a TikTok account on Friday in an effort to spread accurate and timely information about the novel coronavirus amidst fears of a global pandemic.
In recent weeks, TikTok has been flooded with memes and misinformation about the virus with some users pretending to be infected. According to the MIT Technology Review, WHO and the Centers of Disease Control and Prevention have spent weeks fighting misinformation regarding the coronavirus on social platforms such as Facebook and TikTok.
WHO’s TikTok account has amassed a large following of more than 121,400 within a short period of time. As TikTok is widely believed to be one of the most popular social media platforms for Gen-Z and millennials, it could be an efficient way for health organizations like WHO to spread factual content to the younger generation.
Say hello to LinkedIn Stories (soon)
Focusing on connecting individuals with their professional network, LinkedIn may come across to some as a serious or straight-laced social media platform. But this might come to change as we start seeing LinkedIn incorporate familiar elements from other social networks that are more dynamic or engaging.
An example of this – the LinkedIn team is currently testing out Snapchat-like stories. This offers both users and businesses a lighter, more casual way of communicating and interacting on the business-focused platform. LinkedIn believes that there are unique opportunities for Stories in a professional context, which could be great for sharing moments from work events, or professional tips in a more visual manner. This is not the first time LinkedIn has tested the Stories format – previously rolled out as “Student Voices” for university students in the US, the hope was to provide a means of communication that the younger generation is more familiar with the objective of driving engagement.
You are what you eat… and how you appear on your followers’ feed.
It takes more than just good food and reviews to get restaurants into the “Must-Dine” list of their customers in today’s date. With the boom of social media, restaurants have been taking ‘aesthetics’ more into account to make their location more ‘Instagram-able’.
This is understandable as these methods help people who patronize their restaurant post better experiences on their social platform whilst tagging the restaurant (both their handle and location) that helps promote the place. In turn, Millennials and Gen-Z are also relying on such platforms to help them decide where to eat. Perhaps, the move on focusing on ‘aesthetics’ is new to restaurants at this time, but one thing for sure (and in the long run) is that people eat with their eyes first.
Disclaimer: Featured image taken from Interesting Engineering.