Join us on Thursday, July 9th from 9am (BST), when our team will be hosting a virtual masterclass on how brands can get the most out of TikTok.
Our April 2020 Digital Statshot revealed that there are now over 800m active monthly users on TikTok globally, placing the platform just after Instagram in terms of user volume. With numbers like this, and a host of global brands – including Burger King and Chipotle – actively using the platform as part of their marketing mix, it’s safe to say that TikTok is no longer an emerging platform, but a core player in the social media space.
Over the past 12 months, we’ve seen TikTok level the playing field on social, as content trends are firmly dictated by the users that drive them, and creators can blow up on the platform regardless of how many followers they have. This is a stark contrast to the other major platforms, who have repeatedly come under fire for favouring reach and cash over genuine engagement.
So, to help brands get to grips with this rapidly expanding platform, on Thursday, July 9th at 09:00 BST / 16:00 SGT, our Global Digital Strategy Director Werner Iuksch and Strategist Meili Yeo will be exploring what makes TikTok so unique and, therefore, successful.
Drawing on their own experiences with the platform and case studies from our 15 offices around the world, they’ll be focusing on some of the best brand examples we have seen and detailing how your brand can create successful marketing activations on the platform.
