TikTok 101: Everything you need to know
Over the past 12 months, we’ve seen TikTok level the playing field on social, as content trends are firmly dictated by the users that drive them, and creators can blow up on the platform regardless of how many followers they have. This is a stark contrast to the other major platforms, who have repeatedly come under fire for favouring reach and cash over genuine engagement.
So, to help brands get to grips with this rapidly expanding platform, on Thursday, July 9th at 09:00 BST / 16:00 SGT, our Global Digital Strategy Director Werner Iuksch and Strategist Meili Yeo will be exploring what makes TikTok so unique and, therefore, successful.
Drawing on their own experiences with the platform and case studies from our 15 offices around the world, they’ll be focusing on some of the best brand examples we have seen and detailing how your brand can create successful marketing activations on the platform.
Sign up now to secure your place.