We Are Social Asia Tuesday Tune-Up #455


Written by Jie Ying Du, Ryan Chua and You Quan Fu

Soon, you’ll be able to shop while you tweet  

Twitter is currently developing new social commerce features within it’s platform. Some of the features that they’re looking at include a new eCommerce Twitter card, as well as on-platform stores and more. 

The new eCommerce Twitter card will likely include (1) a product title and code, (2) the product price and product information, and (3) a ‘Shop’ CTA button that clicks through to a transaction page on the business site. 

This would provide brands and businesses with another channel to promote their products for immediate purchase, further shortening the purchase journey. 

With analysts projecting that social commerce is expected to be a $600bn market in the next 7 years, it’s not surprising that Twitter is joining the ranks of other social platforms in rolling our social commerce options. 

Hey bestie, I have a question for you!

Last week, TikTok officially launched a new Q&A feature on pre-recorded videos and on live streams to give creators and audiences a new way to interact. Commenters can post comments as questions, then creators can reply in text or with a video.

On live streams, creators can view questions from a dedicated menu, and then choose to highlight them before answering as part of the stream. In recorded video responses, Q&A questions can be displayed as stickers, which link back to the video where they were originally asked.

The feature is available for Creator Accounts, which anyone can switch to. The instructions are to go to “Manage account” in the settings menu, then Switch to Pro Account (Creator). From there, go to your settings and privacy page, select Creator, tap Q&A and hit the “Turn on Q&A” button to activate the feature.

This new feature can increase the quality of interactions between creators and audiences by separating genuinely curious questions from the sea of comments on TikTok. The extra layer of polish and organisation makes TikTok an increasingly useful platform for influencers to thrive on.

Rethinking that Tweet? Twitter is testing an ‘undo’ option

Have you ever had annoying grammatical errors that spoil your best tweets? Rejoice now! Twitter is developing an ‘Edit’ option.

After you hit that Tweet button, an ‘Undo’ button will pop up, having a 5-second window for you to decide to press ‘Undo’ or let it publish your Tweet. This new option could be enough time for you to quickly spot any last minute changes before you post.

In an interview with Twitter CEO Jack Dorsey:

“You could build it as such so maybe we introduce a 5-second to 30-second delay in the sending. And within that window, you can edit. The issue with going longer than that is it takes that real-time nature of the conversational flow out of it”.

The whole idea of this would benefit users to “proof read” their tweets before sending. We are not sure if this will become a reality as Dorsey is still a strong supporter of instantaneous tweets, but we think this would be a valuable addition to Twitter.

Disclaimer: Featured image taken from socialmediatoday.com