We Are Social’s Wednesday Wrap Up
TikTok is testing an in-app AI chatbot called ‘Tako’
TikTok is now testing its own AI chatbot called ‘Tako’. It will appear on the right of the TikTok interface, above the likes and comments options and will allow users to ask Tako questions about the video they’re watching or for recommendations for other content. TikTok has said that the chatbot should not be relied on for medical, legal or financial advice, and that all Tako conversations will be reviewed for safety purposes. Watchful.ai is currently testing the chatbot in the Philippines, and the feature will not be available to minors.
Instagram now allows for ads in search results via its Marketing API
Instagram is now allowing for ads in search results via the Marketing API, two months after announcing that it was testing ads in search results. Users will see these ads when they tap on a post from their search results and scroll through, aiming to reach people searching for businesses, products and other content. Ads are labelled ‘sponsored’ to differentiate them from other search posts, but will fit with the focus of those posts within the search feed.
Twitter introduces a new $5,000-per-month API tier
Twitter has announced a new API tier for startups that will cost $5000 per month. The new tier – API Pro – will allow these companies to collect 1 million tweets and post 300,000 tweets per month, as well as giving them access to the full archive search endpoint. Twitter says the new tier will be suitable for ‘startups scaling their business’ and will sit between the $100 per month basic tier and the $42,000 per month enterprise tier.
YouTube Stories are shutting down
YouTube Stories will be shutting down on June 26 this year, as the company aims to focus on other key areas, like Shorts, Community posts and live videos, in addition to its traditional long-form content. In the wake of the short-form vertical videos, stories across all social channels have become less popular – evident in YouTube’s shift of focus.