We Are Social Asia’s Tuesday Tune Up


Instagram’s new Threads app has reached 100 million users within just five days

Instagram has launched new app ‘Threads’ that allows users to join through their Instagram account, pulling information over to the app such as their username and profile picture. The feed is similar to Twitter’s, though there’s currently no option to view only users you follow. CEO of Meta, Mark Zuckerberg noted on the day of launching Threads, that the app had attracted 2 million sign-ups in two hours, 5 million sign-ups in four hours, and 10 million registered users in seven hours. The next morning, Zuckerberg said more than 30 million people had signed up to try the new app. We’ve pulled together everything you need to know about Threads over on our LinkedIn page – check it out here.

Twitter rival Bluesky hits its first million installs

Bluesky, another Twitter rival, has hit 1 million subscribers. The only way to join Bluesky is by joining the waiting list or getting an existing user to give you an invite – a company decision made so that the app will not expand too fast and experience a system failure. Data.ai reports that the move by Twitter to restrict users on the number of tweets they could read per day, allowed Bluesky to hit its new milestone, as an estimated 300,000 new Bluesky accounts were registered since June 30.

Shazam can now identify songs from YouTube, Instagram and TikTok 

Shazam, the app that allows users to identify songs, will now be able to recognise songs on YouTube, Instagram and TikTok. The Apple-owned app can identify songs through use of the microphone, but this new addition will allow cross app song recognition on iPhone and Android. This is definitely a useful tool for those unidentifiable catchy tunes on TikTok!

TikTok launches a music streaming service called ‘TikTok Music’

TikTok has announced a new subscription-only music streaming service called “TikTok Music” in Brazil and Indonesia. TikTok Music will let users sync the service to their existing TikTok accounts and listen, download and share songs. Features of TikTok Music include personalised recommendations, collaborative playlists, music search using lyrics and the ability to share and download music. Songs will feature those from major record labels and will be available to download offline. 

Image credit: TikTok

In other news

Twitter has removed the login requirement for viewing tweets, so people can now see previews of a Twitter link 👀Instagram is adding ‘Social channels’, i.e group chats with followers 🧑‍🤝‍🧑Twitter Tests Voice and Video Calls in DMs 📱Instagram continues to work on integrating the ActivityPub protocol into Threads 👀