We Are Social Asia’s Tuesday Tune Up


X confirms launch of two new subscription tiers

X has officially launched two new tiers for its subscription offering. The new Premium+ tier costs $16 per month and offers the “largest reply boost” and removes ads from the For You and Following feeds. The tier also comes with revenue-sharing, along with access to other creator tools. The second tier is called “Basic” and costs $3 per month, with features including the ability to edit posts and longer text and videos posts. It also offers a “small reply boost.” The new tiers join the standard X Premium tier, which costs $8 per month and gives users a blue checkmark, prioritised ranking in replies, bookmark folders, longer posts, and more.

TikTok is testing 15-minute video uploads 

TikTok is testing the ability for users to upload 15-minute videos in select regions with a limited group of users. The new option increases the video upload limit on the app from 10 minutes to 15 minutes. According to a screenshot from social media consultant Matt Navarra, users can upload longer videos to the platform from both the TikTok app and on desktop. The expanded video length will give creators even more time and flexibility when sharing content, and put it in more direct competition with YouTube.

Instagram head says Threads API is in the works

Instagram head Adam Mosseri said today that a Threads API is in the works, giving developers a chance to create different apps and experiences around Threads. Mosseri said “We’re working on it. My concern is that it’ll mean a lot more publisher content and not much more creator content, but it still seems like something we need to get done.”

TikTok sells event tickets to users for first time

After launching its subscription-only music streaming service a few months ago, TikTok has announced its first live global music event, “In The Mix,” marking the first time the company will sell event tickets to its users. TikTok has partnered with ticketing technology company Tickets.com to help with ticket sales for its event, which will be available through TikTok’s new website, TikTokInTheMix.com. The TikTok Live event will stream globally and feature artists Cardi B, Niall Horan, Charlie Puth and Anitta, as well as rising talents Isabel LaRosa, Kali, LU KALA and Sam Barber from the TikTok Elevate emerging artist programme. It will also include various activities inspired by trending videos on TikTok’s For You feed. 

The latest influencer marketing news

Puma has hired A$AP Rocky as creative director of its Formula 1 partnership. The move follows the German brand’s new landmark licensing deal with the sport, which will see them make exclusive apparel, footwear and merch.

Neymar Jr. has gone topless for SKIMS, as Kim Kardashian brings in the Brazilian soccer player to help launch her brand’s new menswear line.

Gen Z and millennials shop on Facebook but consult YouTube for product reviews and information, at least according to influencer-marketing platform Traackr’s 2024 Influencer Marketing Impact Report. When looking at responses by generation, Gen Z was more likely to rank TikTok as number one.

The YouTube duo Sam and Colby, renowned for their ghost-hunting adventures, teamed up with Cinemark to document their week-long stay at the infamous Old Arnold Estate, the inspiration behind the Conjuring films. They premiered the first episode of their spine-tingling experience. The 168 theaters screening the first episode of their spine-tingling experience were completely sold out over this past weekend.

In other news

X is planning on taking on newswire services with a new product, XWire. X owner Elon Musk has said that X posts that are corrected by Community Notes, the platform’s crowd-sourced fact-checking system, will become “ineligible for revenue share”.