We Are Social’s Asia Tuesday Tune Up

Tuneup

This week, Meta is taking AI to Hollywood with its new Movie Gen AI tool. Meanwhile, YouTube is battling misuse of AI with new disclosure labelling for altered content and Instagram has created a new tab to keep track of content you’ve enjoyed. Read on for the latest social media news.

Meta brings AI to the big screen

Image credit: AI Uncovered 

Meta is developing its new “Movie Gen” AI tool with the help of several Hollywood filmmakers. While the tool currently helps users create short HD videos based on text prompts, the plan is to eventually help with video editing and updating existing clips. 

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YouTube combats deepfakes with new content disclosure labels

With waves of deepfakes flooding the internet, it’s getting harder and harder to work out just what is real and what is not. So, in a bid to tackle misleading content, YouTube is introducing a new system that will dive into how the content was created. Using C2PA standards, the tool will be able to detect whether the content is original, genuine or altered from its original form.  A label will be added beneath the caption of the video explaining the origin of the content and if there have been any edits to the original. 

Image credit: @Sherifhanna on Threads

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Instagram tests new tab to keep track of your favourite posts

Image credit: @alex193a on Threads

Instagram is testing a new “Social Library” tab to easily find content that you have interacted with. The tab would list all of the posts that you’ve shared, liked or bookmarked in the app, all in one place. Perfect for those videos that seem to disappear into the abyss the moment you want to show your friend the next morning. 

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X updates privacy policy for AI training

X has updated its privacy policy to now allow “third-party ‘collaborators’” to use your posts to train its AI models. X’s AI model Grok already uses X posts and data as part of its model but posts being accessed by third parties is new. Users can opt out of this but while X suggests heading to the app’s settings, it’s not exactly clear exactly how to turn it off.

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In other news

Meta is adding an activity status to Threads. Instagram is working on a new ‘Memories’ feature for Stories. TikTok is rolling out new features for captions. Instagram chief recommends posting carousels for better reach. YouTube tests AI-powered comment section. Snapchat showcases new features for its AR spectacles

🔥Trending this week 🔥

🎃 The Halloween content is out in force: featuring Mandrakes, homes that slay and… sexy skeletons. 

🛫 Come fly with me… TikTok users are enjoying this sound to accompany their holiday escapades.  

🐈 Use this sound to put over any cute cat videos or even cute AI cat wizards.

🔊 And, use this one for that special annoying someone in your life.