Inside Skechers’ new AI-powered shopping experience in Singapore
Our work
Shopping just got more fun with Luna, the new AI-powered retail assistant created by We Are Social Singapore, for Skechers.
It’s the wardrobe that many have dreamed about since the 90s. Cher Horowitz’s futuristic closet in Clueless complete with a digital personal stylist and organiser, helping her craft the chicest looks for every occasion.
Now we’ve brought that dream to life for shoppers at Skechers’ new Punggol Coast Mall store in Singapore.
To celebrate the launch of the new store in the Punggol Digital District, we’ve reimagined the shopping experience with Luna, an AI-powered retail assistant, ready to offer customers personalised style advice and outfit recommendations.
Customers can chat with Luna through an interactive kiosk in-store or continue the conversation online via Telegram.
Using real-time data from the conversation, Luna suggests garments based on the customer’s current outfit or helps them piece together a look from the rack based on their preferences.
Looking for a new pair of shoes to match your outfit? Luna has got you covered.
Designed and brought to life by our in-house team at We Are Social Singapore, Luna is an AI agent built using a collection of AI models that enable speech-to-speech communication with customers to deliver seamless online and offline shopping experiences, enhancing convenience and personalisation at every touchpoint.
Luna provides a glimpse into the future of retail, where AI agents with prior knowledge of a customer’s personal style can recommend products and assist with an integrated experience across the consumer journey.
The activation is live in-store for a limited time. Head to Punggol Coast Mall to meet Luna now or chat with Luna via Telegram here.
Interested in learning more about how Luna can help your brand forge new and deeper connections with customers? Get in touch with us today.
