We Are Social’s Asia Tuesday Tune Up

This week, Instagram is giving your content an upgrade, Facebook has your back with its new content protection feature, and TikTok is fighting back against AI content.

Meanwhile, dance trends are taking over TikTok (again), and Christmas has arrived in the form of gift guides. Read on for more social media news.

Instagram upgrades its HDR support  

Image credit: Meta

This is going to get pretty techy, so buckle in. Facebook and Instagram have supported HDR video for a while, but Meta is giving it an upgrade to support Dolby Vision and ambient viewing environment (amve). Essentially, all HDR videos made on an iPhone contain Dolby Vision and amve metadata. These can be used to enhance the content – i.e. make it look better. So, if you use an iOS device, your Instagram content might look a bit brighter, clearer and altogether better. Meta said it is planning on adding this feature to its other apps too. 

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Facebook adds Content Protection 

Image credit: Facebook 

Facebook is adding a “Content Protection” feature that scans the platform for reuse of your content. The feature will alert you when someone posts a Reel that shares similar traits to your original upload. Once you have enrolled, every reel that you post to Facebook will be protected. So, if someone reposts your content, you will be able to get credit, block reuse, track the Reel, and release your claim. 

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X rolls out account information feature 

X is rolling out a new “About This Account”  feature, which displays information like where the account is based, how many times it’s changed its username, the account’s join date and more. The idea behind it is to reduce fake engagement and bot accounts on the platform. To check your account info, click on the “Joined” date on your profile, and all the stats will pop One reverse engineer digging through the app’s code (see below) also found that X appears to be working on an additional feature that would display a warning on your account if you were using a VPN to mask your location.

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YouTube brings back private messaging 

After discontinuing its messaging feature in 2019, YouTube is bringing back DMs for a select group of users. Users with access to the test will be able to share videos (long-form, Shorts, and livestreams) directly on the app. A share button opens up a full-screen chat in the app, and you can send it to one or a group of people. The test is now available to users aged 18 and above in Ireland and Poland.

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TikTok adds AI fighting features

Image credit: TikTok

TikTok is launching a new feature that will let you choose how much AI-generated content you see on your FYP. The new AI-generated content (AIGC) control is rolling out within the app’s Manage Topics tool. You can access it by going into Settings and moving the slider for different topics, including AI-generated content, to adjust how much of that content you want to see in your For You feed. TikTok is also testing invisible watermarking on AI-generated content made with TikTok tools like AI Editor Pro.

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🔥 Trending this week 🔥

💪 Immersive workouts have slowly become everyone’s weekend plans.

📷 Photograph of 2025 is here

💃 Dance in silence and let TikTok pick the music.

🤝 Friends who salsa together, stay together. 

🎁 TikTok is rife with Christmas gift guides in this carousel style.  

🏎️ Lewis Hamilton goes undercover, aka he’s not in a race suit.

🌕 You can shoot for the moon if you’re Steph Curry. Behold, the cleverest OOH you’ll see for a good while. 

👟 No way he actually kicked that’ sees TikTokers ~skillfully~ write important messages.

In other news

👻 Snap urges brands to reflect broader cultural identities. 

🛋️ Meta tests virtual try-on for furniture on Marketplace.

📝 WhatsApp gets its own Instagram Notes-like feature.