This week, platforms are breaking down the data. YouTube dives into how creators are using AI, Meta is showing us how to make the most of each of its platforms, LinkedIN wants to help your B2B strategy and more.
Meanwhile, what we’ve all been waiting for… Glee is coming back. The recent news has social excited as they reflect on their favourite moments and debate similar to the OG the reboot will be. Read on for more social media news.
Edits comes to iPhone Duo and desktop
Image credits: Meta
Meta’s video-editing app, Edits has rolled out tailored support for Apple’s new folding iPhone Duo and started closed beta testing on desktop. Instagram top dog Adam Mosseri teased that the desktop workspace will serve as a “foundation for a lot of interesting features to come.”
Despite all living under the Meta roof, each Meta platform works slightly differently. Meta has shared a platform-by-platform breakdown, alongside its Q3 earning, showing user habits across apps. TL;DR: Threads absorbs public conversations, WhatsApp handles utility and private messaging, and Instagram’s feed remains driven by Reels and DM shares.
YouTube is looking into how creators are using AI on the platform. Good news – AI isn’t completely taking over our lives! Rather than using AI for complete end-to-end production, AI tools are being used for ideation, scripting outlines, variant headlines, and conceptual thumbnail art.
YouTube is adding a new security feature that automatically freezes channels when suspicious takeovers are detected. Once the account has been paused, the channel will not be able to upload content, start a livestream, add videos to playlists, create custom thumbnails and switch videos from private to unlisted or public.
Meta is getting ready to roll out its Edit Plus subscription, sharing more details on what exactly it includes. Some of the biggest perks include 200GB of dedicated cloud storage to sync video drafts and assets across mobile and desktop apps and additional AI tools
Reddit has expanded its Ads Manager with automated campaign planner tools. The new tool predicts outcomes based on historical performance across specific communities, giving performance buyers clearer benchmark guidance before committing ad spend.
Instagram chief wants to put an end to AI slop prevention
Adam Mosseri is as fed up with AI slop as the rest of us. He addressed the feed fatigue caused by synthetic content farms and recycled visual filler, emphasising that Instagram is refining its algorithm to prevent unoriginal “AI slop.”
