Blog - Page 67 of 111 - We Are Social Singapore

Social Media for Travel Brands

Singapore Tourism Board (STB) recently commissioned We Are Social to investigate the emerging trends shaping people’s use of social media in relation to travel. We uncovered a number of interesting trends that we think will be relevant to all marketers – regardless of which industry they work in – so Singapore Tourism Board have been kind enough to let us share our key findings here. […]

We Are Social Asia Tuesday Tune-Up #220

SK-II puts the spotlight on China’s “leftover” women SK-II’s latest spot explains the concept of “leftover” women – women over the age of 25 who are unmarried. The video features heart-wrenching confessions from various women struggling to cope with social and societal pressures to marry early. There’s a delicate balance between staying true to yourself […]

We Are Social Asia Tuesday Tune-Up #219

Internet, Internet, who’s the biggest fool of all? For the longest time, brands have been jumping on the April Fool’s bandwagon with pranks and jokes disguised as actual news and announcements. What have brands been up to this year? Intel Singapore disguises prank in the form of a tip: Always running out of battery on your smartphone? […]

We Are Social Asia Midweek Mash-Up #218

Facebook stumbles once more on ‘safety check’ feature after Lahore blasts On 27 March, in light of a suicide bombing at a public park in Lahore, Pakistan, which killed at least 65 people and left many injured, Facebook‘s ‘safety check’ feature came into play, but with a glitch – the social networking site asked those who […]

We Are Social Asia Tuesday Tune-Up #217

Paper Thin and Flaunting It In the past week, hundreds of girls have been photographing their waists behind a piece of paper. Unfortunately, this has nothing to do with saving trees or the general ecosystem. By participating in the A4 Waist Challenge, these girls are proving that their waistlines are less than 8-inches wide. The […]

We Are Social Asia Tuesday Tune-Up #216

The secret to becoming Adele: Face-swapping! Hello, it’s me. Apps like Snapchat and Face Swap Live have fuelled the growing popularity of video face-swapping. Apart from swapping faces with their significant other and making funny faces, people have also taken the opportunity to be their favourite celebrities – ableit only for a moment. Creative netizens of […]

Messaging Apps and Their Future Potential

The growth of messaging apps has been huge over the last few years, changing the way people communicate with one another. In this guest post, Felim McGrath, Senior Trends Analyst at GlobalWebIndex, takes us through the current messaging app marketplace. Chances are, if you’re reading this then you have a messaging app installed on your […]

We Are Social Asia Tuesday Tune-Up #215

Uber launches in Pakistan, prioritizes rider safety Uber rolled out its uberGo service in Lahore on Wednesday, which is the app’s cheapest ride option offering chauffeur-driven hatchbacks. The uberGO service also allows riders to share their estimated time of arrival or a map with others to track their location. Safe and reliable public transportation has […]

We Are Social Asia Tuesday Tune-Up #214

A look at #LeapDay2016 Do you remember what you did 4 years ago on 29 February? Probably not. In the space of social media, Leap Day 2012 saw the announcement of Timeline for Brands Pages. Fast forward to #LeapDay2016, let’s take a look at how brands celebrated the extra day. Fitbit’s company mission to empower and […]

63% Of Us Now Use Mobile Phones

Amongst the wealth of insights and information shared during Mobile World Conference in Barcelona this week, one data point really stood out for me. GSMA Intelligence (GSMAI) – the team that publishes the mobile data we use in our Digital, Social & Mobile reports – updated its figures for the number of unique mobile users around the world, and the change is […]

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