Our Insights

Twitter introduces brand pages in Japan Japan is the first market in Asia where Twitter is introducing brand pages after their first launch in the US in December 2011. The three companies who will first use Twitter brand pages are Docomo, Japan’s largest mobile operator, convenience store chain Lawson, and Warner Entertainment Japan. This isn’t […]

Happy Easter everyone! Here’s a quick Five Friday Facts to start off the long Easter weekend. Instagram’s Android version has (finally) been released Instagram’s Android version has been a long time coming, and as soon as it was released on the Google Play marketplace, Instagram for Android reached 1 million downloads in less than 24 […]

Crackdown on social media in parts of Asia In China, police arrested six and shut down 16 websites after rumours spread online that military vehicles were on the streets of Beijing. As a result, microblogging sites Sina Weibo and Tencent Weibo have prevented users commenting on other users’ posts from 31 March to 3 April in […]

Social media users in China The number of social media users in China reached 256.5 million in 2011, and looks set to reach 414.5 million by 2014. Already making up more than 50% of China’s Internet population, social media users there will encompass 63% of China’s Internet population by 2014. Even without the presence of […]

Brand Value Rating Agency BV4 and the department of Social Media Management of the HWZ University of Applied Sciences in Business Administration Zurich have created the first ranking of “The Most Valuable Social Media Brands 2012“, which examined both the qualitative and monetary value of 50 social media brands. Some of the qualitative measures looked at not […]

Zynga buys OMGPOP which spawned smash hit ‘Draw Something’ Just last week, we featured the amazing success of OMGPOP’s Draw Something mobile gaming application that saw 20 million downloads in just 5 weeks. This week, Zynga has acquired OMGPOP for US$178.5 million, while paying an additional US$30 million in employee retention. Apart from Draw Something, […]

China’s social media and Internet landscape CIC has created a concise infographic that shows the leading Chinese web and social media platforms in each category alongside their western counterparts for 2012, from content-sharing services similar to Dropbox (which is blocked in China) to social aggregators and dating networks. Even though some don’t exactly fall within […]

Mobile gaming app ‘Draw Something’ is on a roll OMGPOP‘s mobile app Draw Something is only 5 weeks old and has already amassed 20 million downloads, of which 12 million are active users. Shortly after it first launched, it was already downloaded more than 1.2 million times within 10 days. Altogether, users have produced more […]