Pride Month – a celebration of equality, dignity, increased visibility and self-affirmation – had lost its biggest stage and moment of the year due to the global Covid-19 pandemic. With hundreds of physical Pride events forced to cancel, millions of LGBTI+ people lost a key opportunity to come together and celebrate who they are and what they stand for. The planned events by Interpride and EPOA were going to be consumption heavy and we wanted to find a way to empower community members to learn, connect with, and celebrate their identity just as they would any other year.
We quickly identified that the social aspect of the event was going to be dearly missed. That made us realize that the best platform to host the activation was not a social network, but a social game - because games are not only free from the barriers of the outside world, but games are places where self-expression and interaction are integrated by design.