Amazon Prime Video Entertainment Amazon Prime Video Singapore
The Brief
Amazon’s Prime Video was a latecomer to the streaming market in Singapore launching up against competitors that were already well-established. Generally, the brand has less visibility with its lesser-known originals and licensed titles to appeal to local audiences. Therefore, we had to think differently in order to establish social presence and generate interest among Singaporeans.
OUR INSIGHT
By intricately dividing audiences according to their passions, interests, and television genre affinities, and seamlessly aligning these segments with the Prime Video’s content catalogues, we pioneered a novel approach.
THE IDEA
We orchestrated an impactful social media channel launch coupled with an always-on social content strategy. Our strategy thrived on cultivating community engagement, delivering uniquely fresh and local audience-centric content.
results
90k followers
Within six months we grew Prime Video’s social following from 0 to 90,000.
24 million+ views
Our social content clocked more than 24 million views across all channels.
Over half a million interactions
Fans interacted with Prime Video’s social content 550,000 times.