FOX+: ULTIMATE FOX+ CHALLENGE

Entertainment FOX Singapore
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FOX+ Ultimate FOX Challenge case study

The Brief

FOX+ is a streaming platform for fans to stream FOX content online.
With an existing range of streaming apps already established in the market, FOX wanted to differentiate itself and cut-through the competition.

The IDEA

We came up with the Ultimate FOX+ Challenge to test the FOX+ app and binge-watching to the limit through 12 consecutive hours of Facebook live streaming, viewer-led engagement and unapologetic product demonstration.

RESULTS

MILLIONS OF REACH

Over 6 million people were reached as a result of the livestream. TV and radio spots complemented campaign efforts and were used to drive traffic and boost conversation online.

ONE OF THE TOP MOBILE ENTERTAINMENT APPS

FOX+ saw 200% new app downloads in the first month of launch, with 63,000 people viewing or engaging and 5,100 hours of total watch time, making FOX+ one of the top mobile entertainment apps in key markets.

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