INTEL: APAC AOR Technology Intel Singapore
The Brief
We Are Social Singapore created regional Intel work from the center, and collaborated with Intel APJ to implement the work in 14 APAC markets.
We created digital and social campaigns and always-on content in Singapore with assets delivered to local markets through social media playbooks equipped with content, templates and content strategy.
OUR INSIGHT
By studying our consumers’ behaviour and identifying the barriers to conversion, we adapted the global content framework into a localized strategy of creating amazing experiences for Intel’s audiences in the APAC region.
The IDEA
Working across 14 markets in the region we created social impact through an experientially-focused strategy including creative development, CM and analytics across a number of product verticals including IOT, PC’s, and Wearables.
RESULTS
OVER 800,000,000 IMPRESSIONS
800,000,000+ total impressions in 2016
OVER 92,000,000 ENGAGEMENTS
92,000,000+ total engagements in 2016