INTEL: APAC AOR

Technology Intel Singapore
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Intel case study

The Brief

We Are Social Singapore created regional Intel work from the center, and collaborated with Intel APJ to implement the work in 14 APAC markets.

We created digital and social campaigns and always-on content in Singapore with assets delivered to local markets through social media playbooks equipped with content, templates and content strategy.

OUR INSIGHT

By studying our consumers’ behaviour and identifying the barriers to conversion, we adapted the global content framework into a localized strategy of creating amazing experiences for Intel’s audiences in the APAC region.

The IDEA

Working across 14 markets in the region we created social impact through an experientially-focused strategy including creative development, CM and analytics across a number of product verticals including IOT, PC’s, and Wearables.

RESULTS

OVER 800,000,000 IMPRESSIONS

800,000,000+ total impressions in 2016

OVER 92,000,000 ENGAGEMENTS

92,000,000+ total engagements in 2016

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