LENOVO ‘LIGHT & SEEK’ Technology Lenovo Singapore
The Brief
To continue building the overall YOGA Tablet campaign story – about finding a new way to do more of what you love – while driving buzz and talkability around the YOGA Tablet 2 Pro’s projector feature.
OUR INSIGHT
In the same way that the YOGA Tablet changed the way we perceive a tablet, we saw an opportunity to change the way people view their city and their surroundings.
The IDEA
We wanted to make people stop, notice and be in awe. As such, we decided to combine art with landscape, to let people see their city in a new light – for one single night.
A series of BTS content was also created with the 10 participating artists to give audiences a peek into their ideas and process.
RESULTS
5,396 SOCIAL INTERACTIONS
5,396 mentions, pictures and videos of the Lenovo Light & Seek projection across social media.
TRENDING TOPIC
#LightandSeek became the top trending hashtag in Singapore on Twitter, with 1 hashtag being used every 3 seconds.
1.4 MILLION REACHED
1.4 million people were reached on social, making Light & Seek a sensation both off and on-ground.