Samsung #ToTheMakers Technology Samsung Australia
The Brief
We were tasked with differentiating Samsung, a historically functional brand, from competitors that have spent decades amassing brand love and cult-like status among millennials.
OUR INSIGHT
Technology has transformed millennials into a generation of makers – using nothing more than their creativity and their smartphones. How do they decide which smartphone? Our research showed millennials overwhelmingly rely on referrals when making purchasing decisions. And over 60% of them will try a product recommended by an influencer.
The IDEA
#ToTheMakers is a branded community of Samsung-using and loving influencers who spread the Samsung philosophy of Do What You Can’t and engage their audiences around Samsung products.
RESULTS
Driving business impact
Led to a 3% increase in brand preference for Samsung mobile.
Influence at scale
One of Australia’s leading brand influencers platforms.
Driving social engagement
Over 3.8 million engagements on social.