We conduct bespoke research to understand your competition. We examine their activities, strengths and weaknesses and identify strategic opportunities.
We examine what’s happening in the industry, audience and social (from owned, to paid, to earned) across your competitive landscape. We also look beyond social media to understand the industry and audience contexts and trends.
By doing this, we are able to identify the white space your brand can own to cut through and make an impact.
We help brands uncover social insights using a range of methodologies, laying the foundation for ideas worth talking about.
We use our knowledge of social behaviours to help brands participate in culture in a strategic, relevant and effective way.
We conduct in-depth channel audits to understand what matters to audiences, providing insights that lead to greater effectiveness.
We help brands define their role in culture to cut through the noise and develop long-term affinity and advocacy.
We help our clients to define a strategy that will add value, engaging with the right people on relevant channels.
We segment your audiences and provide campaign strategies that will reach and engage them while achieving brand objectives.