Social Strategist

The role

Who We Are

We are a global socially-led creative agency, with unrivalled social media and influencer marketing expertise. With over 1,200 people in four continents, we deliver a global perspective to our clients in a time when social media is shaping culture.

We’re proud to be a multi award-winning agency, with Cannes Lions, One Show, Webby and Shorty Awards, to name but a few. Our most recent work has seen us help Amazon Music, Activision and Adidas deliver some of their biggest and most innovative campaigns to date.

As well as creating for clients, we help educate the wider industry. Our Instagram publication The Feed tracks culture at the speed of social. 6,500 people registered or tuned into our events last year, and our reports garnered more than 20 million views.

The Opportunity 

Are you a social-native, culturally fluent thinker with the skills to turn that thinking into work that genuinely stops people from scrolling?

We Are Looking for a Social Strategist who builds brands on social by combining platform craft, cultural intelligence, and commercial awareness. This role sits at the intersection of brand ambition, audience behaviour, and platform mechanics. You will translate business objectives into platform-native strategies that feel culturally sharp and commercially credible, and you’ll be developing your ability to turn strategic thinking into inspiring creative briefs that bring campaigns to life.

This is a role for someone who knows the fundamentals of brand and social strategy and is actively deepening their understanding across every dimension of the discipline. You will be working across a variety of brands, from sports, to beer, banking and bog roll.

Requirements

What You’ll Have Delivered Elsewhere

• Strategic & Creative Output: Successful development and adoption of clear, social-first strategic approaches that improved creative consistency and cultural relevance, informed by audience/platform insights, and resulting in improved performance metrics. This includes delivering a portfolio of social campaigns recognised for creative excellence and leveraging emergent social trends into successful campaign ideas.
• Social Strategy Development: Delivered measurable growth in understanding and applying the role of social within large-scale, integrated marketing campaigns and always-on content ecosystems. Built and presented strategic narratives that clearly linked audience insight to creative opportunity, leading to the successful execution of campaigns.
• Cultural Resonance: Identified culturally relevant moments, tensions, and territories, successfully positioning brands to participate authentically and drive significant topical conversation.
• Content Execution & Quality: A proven ability to translate insight into platform-native creative, guiding ideas from strategic framing through to final output across copy, design, and video. You have shaped and elevated creative work across disciplines — ensuring it is rooted in audience understanding, native to the platforms it lives on, and held to a consistently high standard. Your oversight has delivered measurable results, reflected in audience growth and positive sentiment.
• Account Leadership & Accountability: Established yourself as the primary strategic partner on accounts, taking full accountability for all results and deliverables. Demonstrated proactive problem-solving by being solutions-driven and minimising the need for clients/stakeholders to escalate issues.
• Business Growth: Contributed culturally and strategically robust social-first thinking that helped secure new business or advance key proactive client projects.
• Internal Contribution: Contributed new ideas, processes, and points internally that were subsequently adopted by the team or agency.

What Else Are We Looking For?

• Cultural & Platform Expertise: Demonstrated ability to apply deep, practical knowledge of social platforms, formats, and algorithmic behaviour (social-native) to enhance and elevate creative work. This includes a track record of translating understanding of culture, fandom, and online moments into effective brand strategies that successfully balance cultural relevance with commercial outcomes.
• Strategic Acumen: Proven experience in social strategy, with an interest in or exposure to brand building, and a curiosity about how social thinking contributes to long-term business impact.
• Collaboration & Proactivity: Consistently worked seamlessly and collaboratively across diverse teams (Creative, Paid, Influencer, Data). Demonstrated proactivity by taking initiative, asking incisive questions, and bringing forward strategic thinking without waiting for direction or briefs.
• Communication: Comfortable and effective in presenting strategic ideas to both clients and internal teams.

Benefits

Our Culture and the Nice Stuff

Equity, Diversity and Inclusion runs in the water here at We Are Social. We are transparent about the changes that are needed, we are focused on making real strides, both internally and within the industry and we strive to truly be a workplace that represents, supports and advocates for ALL. Our Charter for Change in the UK  can be found here which details our focus areas across People, Work and Culture in 2026.

Inclusion at every level is crucial to creative innovation and success, and we want to create a workplace where everyone feels a sense of belonging. We welcome and encourage talent from ALL backgrounds and are committed to creating a representative team that can deliver creative excellence. If you require any support, adjustments or accommodations for any reason whatsoever during the recruitment process, please let us know via [email protected]

So let’s get to the good stuff,  we offer all those things you would naturally expect; 25 days holiday, pension scheme & life assurance. But what we love most is connection, so we have our WAS Passport and Work From Anywhere schemes which allow you to truly connect to colleagues all over the world! 

But what’s life around here really like day-to-day? Well, we ask our people regularly what they think about us/their role and here are some of the most common things they say:

• I value my manager we have a good relationship
• We love to ‘get social’ with the people I work with
• Trusted to get on with the job, without ‘micro-management’!

If this all sounds like the place you have been waiting to find then apply now! What are you waiting for?