Influencer Director Canada Influencer
The role
ROLE
We are looking for an Influencer Director to join our growing Influence team. This is a team of brand thinkers with a deep passion for social because it’s where culture and audience insights take off. This is a client facing role for someone who lives to solve business problems through collaboration. Creative briefs are their love language and slides make them happy. This pivotal role drives strategy and executes excellence across national and global accounts for high-profile brands, demanding strategic foresight, operational leadership, and continuous innovation. The Influencer Director will lead influencer and creator strategy and growth for a client portfolio, overseeing campaign planning, execution, measurement, and reporting.
WE ARE
A creative agency powered by social connections. That means we thrive on what’s trending and creating campaigns that get people buzzing. We call it “Ideas Worth Talking About,” and we’re proud to have played a part in some of the most culturally relevant campaigns of the decade for brands like McDonald’s, Adidas, Universal Studios, and YouTube.
WHY YOU’LL LOVE IT HERE
- We like to laugh, we live for celeb gossip and we’re great on AUX.
- Our passport program lets you explore and work from one of our 18 other offices worldwide, including Paris, Singapore, Madrid, Dubai, London and more!
- You best believe we know how to celebrate our wins. And our losses (it’s how we learn).
- From carbon offsets to community kitchens, we’re passionate about making a difference.
- Did we say snacks? Because we have great snacks.
YOU ARE
- A person who thrives in a fast-paced environment, responding quickly and proactively
- Not interested in just following trends – you want to create them
- A self-starter, who’ll take ideas from concept to execution, navigating feedback like a pro
Traditional agency experience is not required, but it’s a plus. What matters is your deep understanding of what resonates with social audiences. This role is energetic, innovative and forward-thinking. Alongside engaging with communities, you’ll guide brands by staying ahead of social trends and cultural moments. In return, you’ll join a global agency dedicated to generating buzzworthy ideas for some of the world’s leading brands.
WHAT YOU’LL DO
- Own and grow a defined portfolio of clients, leading strategy, execution, and growth across influencer partnerships.
- Drive innovative creator strategies, presentations and executions, collaborating closely with Creative and Editorial teams to develop compelling briefs and activate talent.
- Identify and pursue new business opportunities within your client portfolio, collaborating with agency leadership.
- Lead and develop a team of Influencer Managers/Coordinators, setting clear expectations, offering guidance, and fostering accountability.
- Oversee comprehensive campaign planning, execution, measurement, and reporting, ensuring timely, on-budget, high-quality delivery of multi-platform programs.
- Scope influencer programs, contributing to detailed resource planning across timelines and budgets.
- Maintain an expert-level understanding of emerging social trends, platforms, technologies, and creators within the Canadian market.
- Actively engage in industry forums, discussions, and thought leadership, contributing to the discourse around creators, content, and the future of the creator economy.
- Champion creative, out-of-the-box approaches to integrating talent into brand campaigns.
REQUIREMENTS FOR THIS ROLE
- A confident, passionate and enthusiastic Influencer Director with 7 -10 years experience in a creative agency or brand environment working in social, with experience managing influencer relations mandatory.
- If you do not have direct agency experience please explain your transferable experience and how you can bring that into best in class client partnerships for our team.
- Articulate and able to present confidently to both clients and internal team.
- A curiosity for the brightest and best in social, and translating this into brilliant creative and editorial executions.
- Someone obsessed with the internet and how online culture shapes the world around us.
- Natural curiosity and understanding of consumer behaviours and mindset in social.
WHY SHOULD YOU JOIN OUR TEAM?
At We Are Social, we don’t just offer a job—we offer a creative career in an agency that moves at the speed of culture. Here’s what you’ll get:
- We are the first, largest, most awarded socially-led creative agency in the world, connecting you to 1,300+ like-minded professionals around the world
- An innovative and entrepreneurial work environment that promotes ingenuity and individuality – with the best of colleagues, and the best of clients
- Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions
- Generous vacation starting at 3 weeks + 1 extra week during the summer and over the holidays
- Agency summer days (exact policy differs per campus and agency)
- Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
- Dogs allowed, dedicated private wellness room (in select offices)
- Regular team social events – holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more! We are obsessed with learning and being better humans
- In-house learning & development sessions and annual career and growth conversations
- Access to internal network of opportunities across all agencies
- Focus on developing and recruiting BIMPOC Talent
- Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)
We invest in your health and wellness:
- Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more!
- Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist, guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and holistic array of other health and wellness resources to support you and your family.
JOIN US
At We Are Social, we celebrate diverse perspectives and experiences. We welcome unique voices and talents, especially those not traditionally embraced by advertising. Discover more about our culture and our work.
Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes We Are Social what it is—and we wouldn’t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.
Let’s do cool stuff together. Apply now!
We’re part of the Plus Company – the Entrepreneurial Network!
Plus Company is a unique partnership of forward-thinking creative agencies. As a network, we unabashedly believe anything is possible. Why? Because possibility is what powers the big dreams and limitless drive of an entrepreneur. And entrepreneurial agencies are what we’re made of. A whole network of them.
Together with Plus Company agencies, we use our collective strengths to form bespoke, innovative and integrated teams that deliver a positive impact on your business. That means faster time to market, less bureaucracy to navigate, and no end to the creative magic-making for our clients.