Influencer marketing tailored to build modern brands
Scroll Down
AUTHENTIC CONNECTIONS
We help brands connect with creative influencers and tell meaningful stories.
Authentic connections are brought to life through social-first storytelling that gets people talking and drives cultural and business impact.
STRATEGY
CULTURAL DRIVERS
Our cultural insight capabilities and best-in-class research tools help us identify the latest marketing and social media trends for brands to ride, and the best influencers to partner with. From there, we collaborate with creators to allow them to become an effective driving force within the brand’s marketing mix.
CREATIVITY
BREAKTHROUGH BRANDED CONTENT
Our team of culture-obsessed creatives and editors work with influencers to co-create content at scale. They craft social-first brand stories for Instagram, TikTok, YouTube, Facebook and more, creating branded content that authentically resonates with local and global communities.
DISTRIBUTION
AUDIENCE ENGAGEMENT AT SCALE
Branded influencer content hits the audience’s feed and maximises reach around key marketing moments. Our in-house media team crafts holistic and impactful distribution strategies that involve publishers, online communities and paid media.
MEASUREMENT
BRAND & BUSINESS IMPACT
Our influencer marketing works through the line, from awareness to sales. Our proprietary Social Brand Lift methodology measures the impact of influencer partnerships on ad recall, brand awareness and purchase intent, while also assessing drivers of engagement and conversion.
NEXT GEN INFLUENCE
Special report
One glance at the content made by today’s creators, and we see a culture in flux. Everything from tone, topics and production norms have changed in the decade since influence’s infancy.
To understand what’s coming next, it’s essential for brands and creators to have one eye trained on the next gen of influence.
We’ve uncovered five trends illustrating what that next generation will look like.
To remain the Nation’s favourite, we helped McCain connect more closely with the younger generation, catching their attention with a partnership with drag queen Baga Chipz.
We hacked transfer deadline day with cross-platform storytelling to put adidas football’s Predator boot at the heart of football culture. Find out how we did it.
Activision challenged us to get a demanding Call of Duty community excited for an in game item when brand love was low. Find out how we created hype with a budget of £0.
We worked with influencers to support Under Armour’s biggest run release of 2021, igniting brand excitement and resonance with runners in a year where they’ve had nothing to train for.
Global Pride Crossing is a virtual Pride in Animal Crossing designed to keep the parade spirit alive and inspire all LGBTI+ individuals to be whoever they want to be.
