Digital 2020: Canada – what you need to know
Digital 2020: Canada is released today, our annual report on social media and digital trends in Canada.
Canada now has 25 million social media users and 35.32 million internet users – both up year-on-year.
Social media ad spend in Canada grew by 13% year-on-year; US$1.75 billion spent on social ads in Canada in 2019.
The report shows that TikTok is now one of Canada’s most downloaded apps – the short-form video platform, which did not feature in last year’s most downloaded list, follows three Facebook-owned apps (WhatsApp, Facebook Messenger, Instagram), Spotify and Netflix to become Canada’s sixth-most downloaded app in 2019.
However, with just 9% of Canadian internet users aged 16 to 64 reporting using TikTok in the last month, it still has lower usage rates amongst Canadian audiences than the likes of Tumblr (11%), Twitch (14%), Reddit (25%) and Snapchat (28%).
The report also shows that LinkedIn (+6.3%), Instagram (+4.8%) and Snapchat (+1.9%) grew their advertising audiences in the last quarter, while Facebook and Twitter plateaued (0%).
Digital 2020: Canada found that gaming is big business in Canada – when it comes to search queries on YouTube, the top ten features both games and players with Fortnite appearing 4th, PewDiePie 7th and Minecraft 8th.
For more on trends on social media, the internet, gaming, smart homes and ecommerce, read the full report here.