We Are Social’s Monday Mashup #798
This week, X is helping spread the love (and credit) with its new re-share feature, Reddit is embracing the For You Page but only if you are logged in and YouTube is going all in on microdramas with new subscriptions and advice for creators.
Meanwhile, celebrity fancy dress costumes dominated socials this weekend; from Harry Styles in his X Factor audition outfit, Maya Jama as Mo Farah, Jade Thirlwall as an angelic gargoyle and Heidi Klum as her hand? And many more… Read on for more social media news.
X lets users share credit
Image credit: X
X has introduced a new way to re-share other users’ photos with credit. The shared image now gets overlaid with a link to the original creators’ profile and any subsequent engagement on the content will contribute to the impression counts for both the sharing account and the original creator.
Reddit embraces the For You feed
Image credit: Reddit
Reddit is the latest platform to roll out an algorithm-driven For You feed. Following in the footsteps of TikTok and Meta, the Reddit For You feed will dish up personalised recommendations sourced from posts outside of your subscribed communities.
YouTube adds microdrama subscriptions
Image credit: YouTube
Following billions of views on microdrama content, YouTube has launched dedicated microdrama subscriptions, allowing creators to post member-only episodes. YouTube is also focusing on its auto-translation tools to help microdrama creators reach wider audiences and provided tips on what makes successful microdrama content.
TikTok launches restaurant guide
Image credit: TikTok
TikTok has launched a new restaurant directory called “Must Eat”. The feature recommends popular restaurants across major U.S. cities, recommended by users on TikTok. Must Eat pulls together millions of food-related posts into different categorised guides such as “Everyday Eats” and “Elevated Dining”. The feature also works with OpenTable for in-app table bookings. It is launching first in New York City, Los Angeles, and San Francisco.
Instagram offers up to $500k to make long-form content
Image credit: Instagram
Meta is said to be offering select creators big partnership deals to create long form content on Instagram. According to Business Insider, “The Meta-owned platform has offered select creators $50,000 to post long-form video to its new ‘Features’ product, while others have been offered six-figure deals, some of which have reached $500,000.” Meta didn’t confirm or deny, instead saying it’s “funding Features content directly with some creators,” and that it’s “excited to see the content going live.”
X launches new bonus program for video creators
X has launched an invite-only programme called “The Video Kickstart Bonus”, which will pay creators a bonus for posting their own short-form, vertical videos on the platform. Users can post up to 15 qualifying videos on 15 different days during a program period, and the money they earn is tied to viewer watch time.
Threads tests Close Friends sharing option
Image credit: Threads
Threads is testing a new close-circle setting called “Threads Friends”. The feature will let users share posts to a list of up to 50 selected connections rather than the open public feed – basically, think Close Friends on IG.
YouTube tests new fixes for spam violations
YouTube is making adjustments to its spam policy to help prevent accounts that have been unfairly reported, getting banned. The current guidelines allow users to report accounts using spammy tactics and if a channel gets three strikes, it faces termination. The upgraded process will let channels to self-correct, edit or remove the violating content to prevent them getting banned completely.
🔥Trending this week 🔥
🎃 Celebrity fancy dress costumes dominated socials this weekend; from Harry Styles in his X Factor audition outfit, Maya Jama as Mo Farah, Jade Thirlwall as an angelic gargoyle and Heidi Klum as her hand? And many more…
🎄FYI, Mariah is not ready to defrost yet.
🛍️Seth Rogen is the unexpected star of Sephora’s new holiday campaign
⏮ Firefox celebrates noughties meme icons in its anti-AI campaign.
🐇 People are loving Prada’s ‘hand-drawn’ holiday campaign that pairs cartoon animation with actors, like Stranger Things’ Sadie Sink.
🏀 T as in Troy? No, T as in Trisha.
🦇 Roll up book girlies, Tinder are hosting a Rhysand lookalike competition to celebrate the release of the ACOTAR 6.
🏃The running backwards and then putting it in reverse trend is still going strong.
In other news
🔒 Reddit rolls out global test to lock content behind login screen.
👆X nudges users to promote posts with a pointing hand
🤖 Meta launches two new experimental AI Apps.
🇸🇬 Meta’s “Muse” AI agents roll out in Singapore