MEDIA & DISTRIBUTIONEffectiveness
Measuremet
Campaigns and marketing strategies need to make people do things that drive business results. This might be as obvious as a purchase, a click or a video view, but often it’s less tangible than that. Our measurement frameworks recommend a wide range of digital and traditional metrics and measurement techniques, to prove the effectiveness of integrated social thinking in driving business results.
We also offer social brand tracking and lift studies to see how our campaigns improve brand sentiment and sales. We continuously optimize our campaigns based on these deeper learnings to maximize your ROI.