Cultural Insights Analyst

The role

Cultural Insights Analyst

We are a global, socially led creative agency, with unrivalled social media and influencer marketing expertise. With over 1,200 people in four continents, we deliver a global perspective to our clients in a time when social media is shaping culture.

We’re proud to be a multi award-winning agency, with Cannes Lions, One Show, Webby and Shorty Awards, to name but a few. Our most recent work has seen us help Amazon Music, Activision and Adidas deliver some of their biggest and most innovative campaigns to date. As well as creating for clients, we help educate the wider industry. 

Our Instagram publication The Feed tracks culture at the speed of social. 6,500 people registered or tuned into our events last year, and our reports garnered more than 20 million views.

The Opportunity

Are you a culturally curious researcher with a passion for digital trends and social media, ready to apply your skills to projects for some of the world’s most forward-thinking brands?

Do you want to play a key role in shaping award winning creative work by delivering cultural insight that drives real strategic impact?

We Are Social is on the lookout for a Cultural Insight Analyst to join our growing team and support the day-to-day running of client projects for some of the world’s most forward-thinking brands, including Adidas, Carlsberg, Lego and Lucozade.

This is an exciting opportunity to be part of the agency’s expanding Cultural Insight practice, an integral element of our commitment to research innovation and strategic excellence. You’ll be delivering insight that informs award-winning creative and long-term social strategies, recognised by industry accolades such as Cannes Lions, Webbys, Lovies and Creative Circle. We’re looking for a multidisciplinary researcher and strategic thinker with experience in qualitative research or a related field. You should have a strong grasp of qualitative research methodologies, an instinct for cultural analysis, whether trend-led or rooted in semiotics, and a real passion for digital culture and social media.

You’ll be naturally curious, analytically sharp and creatively minded, comfortable conducting desk research to identify emerging cultural trends, and capable of designing diverse and robust consumer samples. If you’ve mastered the foundations of research in a junior role and are ready to push your thinking across disciplines, this role offers you the platform to do just that.

Requirements

What You’ll Need To Deliver

• Apply cultural insights to business challenges and client briefs, producing clear and actionable recommendations.
• Conduct desk research and horizon scanning to gather relevant secondary sources and identify emerging trends.
• Analyse qualitative and quantitative data to generate culturally grounded insights aligned with client objectives.
• Communicate insights effectively to internal teams, including strategy, creative, and editorial departments.
• Support the Research & Culture Insights Director in the day-to-day design and delivery of research projects for both clients and internal stakeholders.
• Design research samples and project scopes tailored to individual client briefs.
• Produce concise top-line summaries of research findings to support internal workshops and brainstorming sessions.
• Present research findings and strategic recommendations to clients, with guidance from senior team members.
• Contribute to pitch development by supplying research insights and cultural context.
• Write detailed discussion guides for expert and consumer interviews.
• Conduct and moderate interviews with subject matter experts and consumers, ensuring insights were captured accurately and effectively.

What Else Are We Looking For?

• Demonstrated ability to conduct cultural analysis, with semiotic experience considered a strong advantage.
• Deep interest in contemporary culture, societal trends, and digital platforms including social media.
• Naturally inquisitive, with a mindset akin to investigative journalism and a drive to uncover meaningful insights.
• Proven ability to synthesise diverse data sets and distil them into clear, actionable conclusions.
• Working knowledge of core qualitative research methodologies, including ethnography, focus groups, expert interviews, desk research, and in-depth interviews (IDIs).
• Strong interest in brand strategy and a passion for addressing business challenges through insight.
• Understanding of the strengths and applications of varied research methods to suit different briefs.
• Proactive, collaborative, and comfortable working in cross-functional teams.
• Excellent verbal and written communication skills, with an ability to adapt tone and content to different audiences.
• Strong storytelling skills, with the ability to structure compelling narratives and deliver clear, engaging presentations.
• Confident communicator, capable of engaging effectively with colleagues, senior stakeholders, and clients.

Benefits

Our Culture and the Nice Stuff

Equity, Diversity and Inclusion runs in the water here at We Are Social. We are transparent about the changes that are needed, we are focused on making real strides, both internally and within the industry and we strive to truly be a workplace that represents, supports and advocates for ALL. Our Charter for Change in the UK  can be found here which details our focus areas across People, Work and Culture in 2025.

If you require any support, adjustments or accommodations for any reason whatsoever during the recruitment process, please let us know via [email protected]

So let’s get to the good stuff,  we offer all those things you would naturally expect; 25 days holiday, pension scheme & life assurance. But what we love most is connection, so we have our WAS Passport and Work From Anywhere schemes which allow you to truly connect to colleagues all over the world! 

But what’s life around here really like day-to-day? Well, we ask our people regularly what they think about us/their role and here are some of the most common things they say:

• I value my manager we have a good relationship
• We love to ‘get social’ with the people I work with
• Trusted to get on with the job, without ‘micro-management’!

If this all sounds like the place you have been waiting to find then apply now! What are you waiting for?