We Are Social’s Monday Mashup #554


Facebook invests $1m to combat climate change misinformation
With temperatures rising across the globe, people are looking for more information about climate change. Facebook introduced the Climate Science Information Center last September, currently available in 16 countries. However, this hub is now being renamed the Climate Science Center, and will include a new quiz feature in collaboration with the Intergovernmental Panel on Climate Change. Facebook is also forking out $1 million to support a new climate change misinformation grant program, supporting organisations working to combat climate misinformation by investing in proposals that build alliances between fact-checkers, climate experts and other organisations. 

Cameo launches Cameo Calls
Some of us will do just about anything to spend fifteen minutes chatting with our idols. Cameo is making these dreams come true with its latest feature, Cameo Calls, which lets fans video chat for up to 15 minutes one-on-one with their favourite influencers and celebrities. The talent sets the duration, time and price of a call, which can start from as little as $20. So rather than spending hours queuing in the freezing cold to meet your heroes, all you need to do is cough up a bit of cash, and a video chat with your chosen celebrity is all yours.

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Daily digital culture download, The Feed, launches on Instagram
Our editorially led Instagram publication, The Feed, launched last week. As featured in Campaign Brief, The Feed offers readers an insight into emerging digital culture as it’s happening, helping them to translate it into actionable insights and opportunities that they can apply to their own workstreams. On Thursday 23rd September, we’ll be hosting a LinkedIn Live roundtable, where we’ll be exploring the most exciting cultural moments from across continents that have recently been covered on The Feed.






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Instagram publishes new holiday season guide
As summer ends, sleigh bells begin to jingle in the marketing world as we look towards the festive season. Instagram has put a particular focus on ecommerce and its Shops feature this year, with the platform now launching a new guide to help brands maximise their impact during the Christmas period. The ‘Holiday Szn’ mini-site provides a range of tips on key promotions and ecommerce tools, as well as usage insights and advice on elements like product details, ads, shopping tags and more. Looks like Christmas has come early. 

Snapchat teams up with Sotheby’s on new portal lens
Art lovers, rejoice! “The Final Christo: Original Works for Arc De Triomphe” is the new portal lens from Snapchat, which has teamed up with Fine Arts Company Sotheby’s and the Estate of Christo to bring the artist’s concept to life. Using a gyroscope lens feature and animation technology, Snap referenced a series of sketches and visuals to build the lens without actually seeing the final result. The lens places the Arc de Triomphe anywhere Snapchatters point their camera, and as the installation progresses, users can learn about Christo’s six decade-long process. Tres bien!