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Think Forward 2024: Everyday fandom

Yesterday, we held a LinkedIn Live to discuss Everyday Fandom - a trend in our recently released report, Think Forward: The Social Reckoning. In search of mainstream collectivity, everyday users are acting like ultra-fans - to hear more about the trend, click here to watch Nadja Vogel, Chief Strategy Officer, and Talia Longthorne, Senior Research & Insight Manager discuss the meaning of Everyday Fandom, and its significance in shaping social in 2024.
Mashup

We Are Social Asia’s Tuesday Tune Up

Meta and Amazon team up on new in-app shopping feature  Meta is launching a new in-app shopping feature with Amazon that will allow customers to link their Facebook and Instagram accounts to their Amazon account to shop through the apps. An Amazon spokesperson said “For the first time, customers will be able to shop Amazon’s Facebook and Instagram ads and check out with Amazon without leaving the social media apps. Customers in the U.S. will see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads in Facebook and Instagram as part of the new experience.” […]
Report

Think Forward 2024: The Offline Internet

Yesterday, we held a LinkedIn Live to discuss Offline Internet - a trend in our recently released report, Think Forward: The Social Reckoning. As the power balance between online and offline is shifting, people expect greater interplay between worlds - to hear more about the trend, click here to watch Valentina Turrini, Research & Insights Analyst, discuss the meaning of Offline Internet, and its significance in shaping social in 2024.

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