Report Rethinking value: the pursuit of a more meaningful life 4 Jul 2023 Our Head of Research & Insight, Paul Greenwood, discusses our recent report - Rethinking Value During a Cost of Living Crisis, what it means for brands and how they can keep up with evolving spending habits.
Culture Standing Proud: Why brands have to stick to their guns over Pride 20 Jun 2023 Eve Mair, Senior Research & Insight Analyst at We Are Social, explains how brands need to remain committed to their support of the LGBTQIA+ community, and in their influence to educate and challenge opposing views.
Gaming The Power of Play: Gen Z’s Cure to Loneliness 16 Jun 2023 Lorenzo Perosino, Strategist at We Are Social Netherlands, explains how Gen Z have been labelled 'The Lonely Generation', and how they are using gaming as a way to form meaningful connections.
In The Feed The Feed: Gen Z emotionalise the workplace, Aliyahcore reclaims ‘alt looks’ & ‘Soft hikers’ redefine hiking 8 Jun 2023 We've selected the most popular posts on The Feed from this month, from Gen Z emotionalising the workplace, Aliyahcore reclaiming ‘alt looks’, to 'soft hikers' redefining what hiking looks like - The Feed tracks culture at the speed of social.
Gaming How we’re leading the evolution of gaming 5 Jun 2023 As seen in Campaign, we have appointed Rachel Rakowski as Global Head of Gaming. In this blog, Stefano Maggi, Regional Lead for EU, explains how the We Are Social Gaming team is ready to take social gaming to the next level for brands.
Gaming How Gamefluencers are Shaking Up the Esports World 2 Jun 2023 Nathan Pillot, Strategic Planner at We Are Social Paris, explores the phenomenon of Esports and the opportunity it creates for brands to form innovative partnerships.
Report Rethinking Value During a Cost of Living Crisis: A Roundup 31 May 2023 We've rounded up all the information you might've missed from our recent report - Rethinking Value During a Cost of Living crisis. Hear about our event and webinars, as well as a recap of trends from the report.
Mashup We Are Social’s Wednesday Wrap Up 30 May 2023 We've got you covered with all this week's social media news, including TikTok testing an in-app AI chatbot, Instagram allowing for ads in search results via Marketing API, and more.
Mashup We Are Social Asia’s Tuesday Tune Up 22 May 2023 Dive into this week's roundup of social media news, including Instagram launching ‘Collaborators’ in broadcast channels, TikTok's Effect Creator Rewards, and more.
Why Social Is The New Search For Gen Z 11 May 2023 Ottavio Nava, EU Regional Lead at We Are Social, explores the new ways Gen Z are using social media search options over other more traditional search engines. Googling is an essential habit for many people. It has been that way since the term first became a verb back in 2006. But for the TikTok generation, […]
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