Thought Leadership Collective Influence: From Personalities and Hypes Houses to Metalabels and moderators 10 Aug 2023 Paul Greenwood, UK Head of Research & Insight, explores how influencers are joining together to strengthen their impact in a crowded space and how brands can utilise this new way of working.
In The Feed The Feed: microdosing small joys, shared emotion through dance, and alternative news consumption 2 Aug 2023 As usual, The Feed has us covered with new trends on social. Read all about them and what they mean in this month’s roundup.
We Are Social We’ve launched in Jakarta, Indonesia! 1 Aug 2023 This week, we announced our latest office launch in Jakarta, Indonesia. Our CEO of Southeast Asia, Chris Chong, explains how the office fits into our global growth plans.
Mashup We Are Social’s Tuesday Tune Up 31 Jul 2023 Meta’s AI adoption fuels revenue growth, TikTok offers users text-only posts and more social news.
What BT and Discovery need to do to make a success of TNT 26 Jul 2023 Joe Weston, our UK Head of Sport, lays out what TNT Sports needs to do to resonate in 2023 if it's to compete with Sky Sports.
Events TwitchCon: What marketers need to know about the evolution of Twitch 21 Jul 2023 This month in Paris, streaming platform Twitch held TwitchCon, its semi-annual gaming convention. Among the cosplay and World Chase Tag competition, there were some important lessons for marketers looking to use the platform. Here, Nathan Pillot, Strategic Planner at We Are Social Gaming, has summed up what he learned.
Report Social media use reaches new milestone 20 Jul 2023 Our Digital 2023 July Statshot highlights the latest developments in the digital and social landscape.
Report Rethinking value: the pursuit of a more meaningful life 4 Jul 2023 Our Head of Research & Insight, Paul Greenwood, discusses our recent report - Rethinking Value During a Cost of Living Crisis, what it means for brands and how they can keep up with evolving spending habits.
Culture Standing Proud: Why brands have to stick to their guns over Pride 20 Jun 2023 Eve Mair, Senior Research & Insight Analyst at We Are Social, explains how brands need to remain committed to their support of the LGBTQIA+ community, and in their influence to educate and challenge opposing views.
Gaming The Power of Play: Gen Z’s Cure to Loneliness 16 Jun 2023 Lorenzo Perosino, Strategist at We Are Social Netherlands, explains how Gen Z have been labelled 'The Lonely Generation', and how they are using gaming as a way to form meaningful connections.
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