SPECIAL REPORT

Future of Influence

Influencers play a significant role in today’s cultural landscape, thanks to their ability to captivate and engage vast audiences. They are potent allies for brands seeking to embed themselves in popular culture.

But the dynamics keep changing. Brands need to understand the shifts happening in creators’ worlds now in order to prepare for the future.

Trends shaping the future of influence

Collective Influence

Influencers are forming collectives, such as Hype Houses, Metalabels, or media groups, to distribute the creative workload. These collectives foster economic, emotional, and creative synergy among collaborators.

Humans Only > Human Extended

Influencers are harnessing new technology, creating alternative revenue streams and extending their influence beyond the typical means of human life into different elements of the Web 3.0 world.

New Patronage

In today’s saturated and competitive environment, influencers are reconsidering revenue streams and finding new ways to profit on their own terms. Creators are pivoting away from paid endorsements and embracing creative autonomy by launching their own brands.

Download here

Download our free report to explore the trends shaping the future of influencer marketing.
Please complete this form and a PDF version of the report will be sent to the email address provided.

First Name*
Last Name*
Job Title
Company name
Email*
Country
Sign up to our following marketing communications if you’d like to hear more from us. You can unsubscribe at any time:
Newsletter
I want to subscribe to We Are Social’s newsletter.
Global events
I want to hear about global events at We Are Social.
Consent*
By ticking this box, I confirm that I have read and accept We Are Social’s privacy policy, and consent to the personal data I have submitted to be processed by We Are Social to access a PDF of the Future of Influence Report, and to be contacted for the purposes I have selected above.*

If you’d like to hear how we can help your brand harness the power of influencer marketing,get in touch

First Name*
Last Name*
Work email*
Phone
Market to contact*
Contact reason*
Your message*
Consent*
By ticking this box, I confirm that I have read and accept PT We Are Social’s privacy policy and consent to the personal data that I have submitted to be processed by We Are Social to contact me.*
CAPTCHA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.