We Are Social’s Wednesday Wrap Up

Mashup

Instagram adds music to user profiles

Instagram has launched a new feature allowing users to add music to their profiles. The feature launched in collaboration with Sabrina Carpenter who released a teaser of her new single on her profile. A song can be added to profiles via “edit profile” and searching titles from Instagram’s music library. You can select up to 30 seconds of a song and other users can click play when they visit your profile to listen to the song. 

Image credit: Instagram

TikTok partners with 2024 Paralympic games

TikTok is partnering with the International Paralympic Committee to launch a range of activations across the Games. TikTok will host a series of Live broadcasts including exclusive looks into the opening and closing ceremonies, tours of the venues, and interviews with the athletes. Each Live will also include opportunities to donate to Para sport development programs. 

Image credit: TikTok 

TikTok will also create exclusive content in-stream, while the official @paralympics account will feature on-the-ground tours of venues, interviews with athletes, and more. TikTok is also launching a limited-edition Phryge Gift which viewers can access by tuning into the Paralympics account. 

LinkedIn rolls out new video carousels 

LinkedIn is rolling out its in-feed video carousels. The videos are matched to each user based on in-app activity and details from their profiles. Once tapped, the videos will take users through to a TikTok-style full-screen video feed. 

Image credit: LinkedIn

TikTok launches personalised AI voice-overs 

TikTok has launched a new AI voice-over feature that allows users to use their own voices rather than the generic templates already in the app. Select TikTok users can now use the feature through the “Create Your Own AI Voice” option within the video editor. The voice-over feature works by users reciting a select number of phrases into their device, with the AI feature then using these phrases to create future voice-overs. 

Image credit: Jonah Manzano

Instagram tests profile cards

Instagram is testing new profile cards with selected creators. The two-sided digital cards provide a QR code linking to your profile on one side, and a profile overview and summary on the other. The overview includes your profile picture, bio, profile category and any business links. 

Image credit: @goldiecylon

In other news

Threads is testing ads. Meta rolls out Threads cross-posting globally. YouTube expands its Shopify partnership. Threads is adding a “Media” tab. Instagram is adding the ability to tag a Channel in posts. Pinterest shares its latest trends report. YouTube expands QR codes to all users. Twitch is upping subscription prices on mobile. Instagram is testing a school friends connection feature. Instagram CEO shares tips on increasing reach. Meta adds new labels to business chats. Threads launches live test of disappearing posts.