Audi x Tottenham Hotspur Sponsorship Activation Automotive Audi United Kingdom
The BRIEF
Sports sponsorship announcements from car brands usually involve a similar narrative: a player kicking balls into the boot or driving a car.
When Audi asked us to create a campaign to celebrate its sponsorship with Tottenham Hotspur as their official car partner, we decided it was time to rewrite the rules.
OUR INSIGHT
Audi and Spurs share a mindset and philosophy of daring to do things the right way and always searching for progress.
THE IDEA
We brought the Spurs Cockerel to life throughout the season, with two phases of content, produced by We Are Social Studios, to establish the partnership between Audi and Spurs.
In the first film produced by We Are Social Studios, our hero upstaged first-team stars Dele Alli, Christian Eriksen, Davinson Sanchez and Lucas Moura as they checked out the Audi Q8, illustrating the fact that the club is bigger than any individuals.
In our second film, our hero arrived at Spurs’ new stadium to remind first-team stars Toby Alderweireld, Kyle Walker-Peters, Erik Lamela and Fernando Llorente to stay true to the club’s values.
Results
generating awareness
Over 37 million views delivered throughout the campaign across Spurs and Audi social channels.
driving earned media
The films gained 13.7 million earned media impressions, including Daily Mail coverage.
ENGAGED FANS
The campaign gained 485,000 engagements throughout the season.