Insight Analyst

Italy Research & Insights

Il ruolo

We’re looking for an Insight analyst to work across a number of forward-thinking brands.

Our ideal profile is a qualitative research specialist, with experience running end-to-end research sprints that incorporate methodologies including ethnography, textual analysis, in-depth interviews, and focus groups.

Working at We Are Social requires a high level of flexibility, common sense and versatility.

We’re always looking for people with a pro-active, ‘can do’ approach.

The Insight analyst is a curious person, observing and analysing contexts and phenomena in culture and society.

He/she is a socially-savvy qualitative researcher with a flair for strategic thinking and a passion for popular culture.

If you think you are a match, your work will be pivotal to brand, content, campaign and editorial strategy. You will work to understand the whys and wherefores of things, producing insight and strategy propositions to inspire new content and creative ideas. You will research on cultures and subcultures; communities, social and cultural trends; behaviours, attitudes and perceptions; ultimately turning understanding into actionable insights.

You will be responsible for:


  • Work with mixed-methodology research proposals that get to the heart of the client’s problem, and ultimately lead to insights that can inform strategies and inspire creativity.
  • Running research projects end to end, from data collection through to delivery.
  • Applying socially-led insights to business problems, being able to both support strategy teams in delivering socially-led propositions and insights, and generating them yourself.
  • Demonstrating a prowess for storytelling, and a vision for what final deliverables will look like, being able to deliver a streamlined and easy-to-digest final deliverable with a clear narrative for clients.
  • Driving the social insight agenda within the agency, ensuring that junior members fully understand the concept of social insight and how this is applied to briefs.

What does the role involve?

  • Insight generation to feed into social strategy
  • Audience profiling and deep dives
  • Competitor positioning and analysis
  • Understanding wider societal trends that impact category, brand, audience and product
  • Overseeing and teasing out insight for regular reporting
  • Presenting research and insight to clients


  • Strategic thinking – this person must be experienced in applying insight to a range of businesses, categories and business problems.
  • Storytelling – this person must demonstrate a talent for collating decks that communicate insights and applications in an engaging way.
  • Knowledge of English (written / spoken).
  • Knowledge of analytical tools in relevant areas, such as social listening (e.g. Brandwatch, Talkwalker, etc.), audience analysis (e.g. GWI, Audiense), trend scouting (e.g. Nextatlas, Canvas8, Foresight Factory) etc.
  • Cultural intuition – this person must be engaged with current affairs and popular culture, be actively curious about it, and have a knack for pulling out insights around it that are useful for our brands.
  • 4+ year’s experience in digital / social agencies
  • Curious and proactive in nature
  • Ability to manage multiple projects at the same time and deliver against deadlines
  • Ability to thrive under pressure
  • Ability to communicate at a senior level
  • Collaboration with senior stakeholders within We Are Social
  • Excellent understanding of qual research, survey writing, planning and moderating focus groups, ethnography


Hybrid work


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