Our Insights

Digital 2021 Singapore

Featured | 27 Jan 2021

In 2020, the number of active social media users rose by 4% to nearly 5 million, with internet users devoting an average of 2 hours and 17 minutes to social media a day. The pandemic has changed mobile users app interests: livestreaming app Bigo Live was the biggest mobile app in terms of consumer spend […]

THINK FORWARD 2022: BRAVE NEW WORLDS

Our Global Head of Cultural Insights, Lore Oxford, explains the five key trends that we expect to shape social over the next 12 months.

We Are Social Asia Tuesday Tune Up #487

Instagram launches live test of longer videos in Stories, WhatsApp Web gets a built-in sticker maker, and more in our weekly social media roundup.

We Are Social Asia Tuesday Tune Up #487

Instagram introduces 'rage shake' feature and Facebook is paying creators to use live audio features, and more in our weekly roundup.

Why we’ve launched We Are Social Gaming

Our Co-Founder and Group CEO, Nathan Mcdonald, introduces We Are Social Gaming.

We Are Social Asia Tuesday Tune Up #486

Instagram unveils Reels Play bonus program, TikTok ventures into gaming, and more in our weekly roundup.

How older consumers have come of age on social media

The next blog from the GWI Trends team, written by Shauna Moran, looks at the rise of older consumers on social media.

We Are Social’s Tuesday Tuneup

Pinterest gets into live shopping with Pinterest TV, Facebook Groups gains new community-based tools, and more in our Monday Mashup.

Need to Know: Meta

What Facebook's rebrand tells us about the future of the metaverse.

We Are Social Asia Tuesday Tuneup #485

Facebook changes its corporate branding to Meta, Instagram's link stickers roll out to everyone and more, in our Monday Mashup.

Why LinkedIn left China

Pete Lin, regional managing director for North Asia, discusses why Microsoft decided to shut down LinkedIn in China, and its implications.

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