Our Insights

Worried about revealing too much of yourself digitally? Consider an app that erases digital footprint In a country that’s new to social media and the digital world such as Nepal, it is useful for its users to have access to a mobile-only social network that doesn’t keep their history. Concerned about how much a Twitter […]

Twitter increases focus on Asia In an effort to increase global engagement and revenues, the newly-listed social media company has gone on an aggressive hiring spree in Asia. The company has reportedly staffed five key marketing and communications positions in the last two months, and is said to be currently hiring for more than 20 positions […]

Singaporeans are not interested in paid content Outbrain, a content discovery platform, has recently released its inaugural Asia Pacific Content Consumption Trends report based on data pulled from 100,000 sites. The study revealed Singaporeans to have the highest bounce rates across six markets, with Australia being the most engaged with paid content. This means that […]

Sina Weibo recently launched mobile payment to compete with WeChat  To compete with WeChat’s mobile payment service launched last year, Sina Weibo has recently  partnered with China’s largest e-commerce company, Alibaba to launch its own mobile wallet feature. Alibaba already owns the most influential payment tool in China, Alipay. With the cooperation of the two giants, it is expected […]

When Nathan and I started We Are Social in June 2008, we set out to create the best social media agency in the world, equipped only with a couple of laptops and some big ideas. Together, with our team of over 400 people in eight countries around the world, we now feel as though we […]

Secret Santas in India gather for gift exchanges via Twitter A Twitter activity that started humbly within the confines of Mumbai has seen itself spreading slowly yet steadily into other parts of India as users come together to celebrate the spirit of giving and receiving. To keep the tradition of anonymous gift-giving going and inspired […]

New Twitter stats to help you improve your reach Social Media statistics and trends change so quickly that affect how we keep up in using it. If you’re managing social media for business, it’s good to note that some of the latest social media statistics published mentioned that the fastest growing demographic on Twitter is the 55–64 […]

Long-form blogging returns with Dayre The founders of Nuffnang have created an iPhone and Android app that allows users to blog in 500 characters per content, from their mobile phones. It aims to curate original user content to set it apart from Tumblr, and allows users to blog bit-by-bit throughout the day, which the app then […]