Scalable intimacy
A great (but manageably short) presentation from Mike Troiano, formerly the founding CEO of OgivlyInteractive, on his concept of ‘scalable intimacy’:
More intimate relationships than are possible through broadcast media, at sufficient scale to impact the enterprise.
He echoes nicely what we’ve been saying for a while – those we reach with the work that we do for our clients end up a lot more engaged with our clients brands, and therefore we can achieve meaningful results with much lower initial numbers than marketers are used to ‘reaching’ through traditional advertising.