We Are Social: Tuesday Tune-Up #35


It’s Tuesday, you’re on the internet, and this is  your mostly social, partially mobile Tuesday Tune-Up…

1. Twitter beat Facebook in Q1 advertising performance
According to a study of 45 billion ad impressions on Twitter and Facebook in Q1 2012, Twitter gets considerably higher CPMs than Facebook.

The main difference between ads on Twitter and Facebook are that almost all Twitter ads appear in user’s streams, whereas Facebook ads appear to the side of the user’s page, perhaps this is no surprise and it underlines why Facebook have been recently pushing their ‘Featured Stories’ ads.

However, another recent study shows that Facebook’s average CPM has risen by 43% over the last quarter.

Remember though, what advertisers want is lower, not higher CPMs, and the accompanying news that the average cost per fan rose by 43% in the same time period is jut as unwelcome.

2. Facebook users tagging their location more
According to a presentation by Facebook product manager, Josh Williams, around a quarter of all users include location information in their updates every month, and they do so an average of 10 times each a month.

With their geo-coding and place editing API now open to third-party developers (including those at Instagram), expect this number to rise significantly.

3. Facebook introduces school-specific Groups
Facebook’s ‘Groups for schools’ allow users with school email addresses to join online communities related to their place of study. This new feature will give students the opportunity to share documents with one another whilst also communicating with class mates.

Not all schools are eligible for this yet, but once they are, individual classes, sports teams and clubs will enable users to join their relevant groups with the possibility to download and share documents.

Although this was already happening unofficially, it will give students more structure to their Groups.

The open question for us here at We Are Social is whether this is a precursor of a larger roll-out to companies and other organisations.

4. Facebook purchase Tagtiles
After having bought mobile sharing app Instagram, Facebook has made a smaller purchase: the Tagtile team and their assets. This mobile-based customer loyalty management startup, is described as ‘helping local businesses identify and engage with customers’.

With Facebook seeming to be establishing a strong-base of mobile-minded ideas, Tagtile, a hardware device that allows individuals to earn rewards after tapping their smartphone against the Tagtile Cube, have said they will not currently be taking on any new customers.

5. Instagram hits 40 million users
Instagram, the photo sharing app that was bought by Facebook last week for $1 billion, has had 10 million downloads in just 10 days, with only 5 million of them on Android.

6. Google+ reaches 170m users, redesigns
Google announced last week that Google+ had reached 170 million users, and released a re-design of the site:

In other news, Google+ updated their site to allow users  to include a larger photo, a move which was followed by Facebook just days later.

7. Pinterest beats Twitter and Facebook’s revenue per clicks
According to Convetro CEO Jeff Zwelling, Pinterest represented 17.4% of social media revenue for e-commerce sites in Q1 2012, up from just 1% last year, based on a measure of 40 of Zwelling’s clients sites. They project that Pinterest will stand for 40% of revenue by the end of the year, reducing Facebook’s ‘revenue drive’ to 60% from 86% a year ago.

More importantly, on a revenue per click basis, Pinterest crushes Twitter and beats Facebook by 27%.

8. Tumblr attempt to find money in creativity
Tumblr’s CEO and founder, David Karp, revealed to GigaOm that he hopes Tumblr will make its mark by enabling people to express themselves in a deeper way than other sites that are currently around:

We are one of the few tech companies that cares about creators. We are not trying to build a network but we’re giving people a way to express themselves. I’m hoping in the next one or two years, we will prove we are company that is bent on helping them do great.

Karp also gave a full interview to AdAge, which is interesting to both users and marketers, in relation to the future of the site.

9. Spotify becomes more web-friendly
Spotify, the music streaming service, has plans to spread itsself even further across the web. They are introducing a new feature that will integrate the service, via a “play button” widget, onto web pages. After downloading the Spotify software, you will be able simply press the ‘play’ button and listen for free.

They’ve also teamed up with Tumblr allowing users to post songs, playlists and full albums directly to Tumblr.

They’re also introducing brand apps, with launch parters ranging from AT&T, Intel, McDonald’s and Reebok. AT&T’s “Surround Sounds,” will place songs to the locations where they were written, recorded, played or performed, allowing users to find music by searching maps.

10. Brands try Pinterest competitions
Over the weeks ahead, we’re sure we’ll see more brands trying out Pinterest, and both Harrods and Confused.com have been running competitions this week.

Harrods are inviting consumers to design a mood board for a Jubilee themed window display for a chance to see their window display put into action. Confused.com have encouraged females to submit a picture to a Pinterest board of them in their biggest heels, as part of a ‘Driving in Heels’ campaign which highlights the danger of, surprisingly, driving in heels which are too big.

11. Kentucky Fried Fail
Amidst tsunami warnings in Thailand, KFC Thailand suggested people take cover – but crassly suggested they made sure to stop and pick up their favourite KFC first. Although no tsunami surfaced, KFC were forced to apologise for their misjudged post. Perhaps one they could have chickened out of…

What was the highlight of your social media week? Leave us a comment!