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Digital 2019: Australia social media usage is growing

The number of active social media users in Australia has increased by +5.9% yoy. On average, Aussies spend 1h 31m on social media every day.

We are a global agency.

We deliver world-class creative ideas with forward-thinking brands.

We believe in people, not platforms.

We believe in the power of social insight to drive business value. We call this social thinking.

News

Digital 2019: Global Internet Use Accelerates

We Are Social and Hootsuite’s latest collection of global digital reports, Global 2019, reveals that...

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Thought Leadership

What Greta Thunberg can teach brands about decoding Gen Z

Our Co-Founder and CEO for Italy and Spain, Ottavio Nava, examines what brands can learn from Greta Thunberg about engaging Gen Z.

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News

Tuesday Tune-Up #417

Facebook, TikTok and Reddit take up arms against deepfakes, YouTube rolls out changes to content for kids, and #OscarsSoWhite rides again - plus, more of the latest social news in our Tuesday Tune-Up.

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Thought Leadership

Global trends shaping marketing in 2020: Part 2

Our global leadership team share their thoughts on the trends that will shape marketing, and social media, in 2020.

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Culture

The week in culture #008

'Which Character Are You?' filters are the lovechild of selfies and BuzzFeed quizzes, and more, in our Week in Culture.

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Thought Leadership

Global trends shaping marketing in 2020: Part 1

Our global leadership team share their thoughts on the trends that will shape marketing, and social media, in 2020.

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News

Tuesday Tune-Up #416

Instagram steps up the fight against fakery, Snapchat plans to launch a Bitmoji cartoon and Sacha Baron Cohen continues his Facebook feud at the Golden Globes. Plus, more of the latest social news in our Tuesday Tune-Up.

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Thought Leadership

The dawn of a new influencer economy

Our Co-Founder and Group CEO, Nathan McDonald shares how and why the next decade of influencer marketing looks quite different from the last.

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wearesocialau

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These are going straight to the pool room🏅

2019 was huge for us. We picked up a stack of Webby and a Shorty Awards for our work with Netflix, as well as being awarded Large Agency of the Year at the Shorty Awards. 2020, we're ready for you.

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New year, same old us.

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Sure we're late off the mark, but please enjoy a belated selection of photos from the civilised end of our Christmas party. 🎅 🎄🎄

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We were pretty excited to make some animations for Disney, celebrating fan stories for The Rise of Skywalker. The first one stars our very own Head of Strategy, @gcyron. Cuuuuuuute.

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With @CallofDuty creating winter content in-game, Activision asked us to come up with social content to help their Australian audience feel included. Our answer to this was obvious: a swooping magpie named Swoopy Boi.

You know you've nailed the brief when you get featured on @browncardigan. 🤙

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Pinterest now has 300 million monthly active users around the world, representing annual growth of 30% (vs Q2 2018). Data from the company’s self-service advertising tools also show solid growth in advertising reach over the past three months, and marketers can now use Pinterest to target more than 150 million users across the globe.

Download our Global Digital Report Q4 Statshot for up to date data on where you'll find your audience online. Link in bio.

#globaldigitalreport #digitalmarketing #digitaldata #digitalmarketing #socialmedia #socialmediamarketing #pinterest

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@ausballet pride themselves on caring for tradition, and daring to be different. For us mere mortals, this makes their social media a magical place. I personally could watch ballerinas take on an obstacle course for the next few hours, so that's what #WeAreScrolling.

Big curtsy to @cecechieng for the nomination.

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Earlier this month, we teed up BFFs and Samsung ambassadors, @milliebobbybrown and @lilmiquela for an exclusive interview in @seventeen.

Find the link in our bio to read the coolest teens we know get real about growing up with social media 24/7, how they use it to their advantage, and the best ways to spread positive vibes online.

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Shout out to our resident 🎂 👑 @stephlikespenguins for keeping us fat and happy.

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ByteDance are keeping their active user figures on the DL, but the latest data from app intelligence company @AppAnnie suggests that #TikTok is making decent progress on its quest for world domination.

Download our Global Digital Report Q4 Statshot for up to date numbers on social platform adoption. Link in bio.

#globaldigitalreport #digitalmarketing #digitaldata #digitalmarketing #socialmedia #socialmediamarketing

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@buyfromthebush is an Aussie social account connecting urban shoppers with the best of the bush. With Christmas only a month away (!!), this is what #WeAreScrolling.

Pictured here: @passengerwear from Barcaldine, QLD

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The news isn't all good though, because Facebook's latest numbers suggest that its youth advertising audience is shrinking. The platform's own ad tools indicate that advertisers can now reach 2.6% fewer users aged 13 to 17 compared to the second quarter of 2019, and 2% fewer users aged 18 to 24.

Download our Global Digital Report Q4 Statshot to learn where the kids are spending their digital time (spoiler: it's TikTok). Find it at the link in our bio.

#globaldigitalreport #digitalmarketing #digitaldata #digitalmarketing #facebook #socialmedia #socialmediamarketing

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This handsome devil is fundraising for @movember for the 8th year in a row. What a legend.

You can donate to @whitebencantjump's #Movember campaign at the link in our bio, or just enjoy this hairy face.

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We’re stoked to announce that we’ve officially launched in Canada. Our MD from We Are Social Toronto, @coby_shuman, says that Canada is one of the most multicultural places in the world, with diversity central to Canada’s identity.

Online, Canucks are connecting through underdog athletes, homegrown musicians, poutine variations, extreme weather, humble patriotism, political movements and localised memes.

It sounds fun (and delicious!) and we can’t wait to see what our newest office is cooking up.

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Facebook’s own ad tools show smaller reach in the US and Indonesia today than three months ago, which indicates that advertising audiences in two of the platform’s biggest markets may actually be shrinking.

Get up to date insight on people and platforms in our Global Digital Report Q4 Statshot. Find it at the link in our bio.

#globaldigitalreport #digitalmarketing #digitaldata #digitalmarketing #facebook #socialmedia #socialmediamarketing

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Recent Posts

What Greta Thunberg can teach brands about decoding Gen Z

Our Co-Founder and CEO for Italy and Spain, Ottavio Nava, examines what brands can learn from Greta Thunberg about engaging Gen Z.

We Are Social | 15 January 2020

152 Shares

Tuesday Tune-Up #417

Facebook, TikTok and Reddit take up arms against deepfakes, YouTube rolls out changes to content for kids, and #OscarsSoWhite rides again - plus, more of the latest social news in our Tuesday Tune-Up.

Nick Carolan | 14 January 2020

152 Shares

Global trends shaping marketing in 2020: Part 2

Our global leadership team share their thoughts on the trends that will shape marketing, and social media, in 2020.

Nathan McDonald | 10 January 2020

152 Shares

The week in culture #008

'Which Character Are You?' filters are the lovechild of selfies and BuzzFeed quizzes, and more, in our Week in Culture.

Lore Oxford | 10 January 2020

152 Shares

We Are On Twitter

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15 Jan

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