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Special Reports

Digital 2020 in Australia: 1 in 3 minutes online are spent on social

In Australia we now have 18 million social media users. 1 in 3 minutes online is spent on social media, and advertising reach is growing across most of the key platforms. So what does this mean for brands?

We are a global agency.

We deliver world-class creative ideas with forward-thinking brands.

We believe in people, not platforms.

We believe in the power of social insight to drive business value. We call this social thinking.

Special Reports

Digital 2020: 3.8 billion people use social media

Simon Kemp shares the key findings from Digital 2020, our latest set of Global Digital reports.

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News

Tuesday Tune-Up #442

Calls for TikTok to be banned in Australia, Twitch sets new streaming records and more of the latest social news in our Tuesday Tune-Up.

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Thought Leadership

Why brands need to look beyond aspiration in influencer partners

Our Global Head of Cultural Insights, Lore Oxford examines the recent changes which have taken place in influencer marketing and what brands need to know.

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News

Tuesday Tune-Up #441

Facebook responds to #StopHateForProfit campaign, TikTok launches platform for business, and more of the latest social news in our Tuesday Tune-Up.

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News

Wednesday Wrap-Up #440

Microsoft retires Mixer, Twitter rolls out audio tweets and more of the latest social news in our Wednesday Wrap-Up.

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Client Work

#GlobalPrideCrossing: Pride meets Animal Crossing

Our Associate Account Director in Singapore, Benjamin Oi, shares how we partnered with Global Pride host the first international virtual Pride festival on Animal Crossing.

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News

Tuesday Tune-Up #439

Facebook rejects Federal Government's proposal to pay for news, Snapchat announces major upgrades, and more of the latest social news in our Tuesday Tune-Up.

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Thought Leadership

The secret to nailing the new needs of your audience

How social data can help brands better understand their audience, in order to make more well-informed and marketing decisions.

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#Wearesocial

wearesocialau

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Big welcome to @panerii_ - our newest intern. During isolation, she's been learning to play the ukulele, sharpening her origami skills, and scrolling @filmtourismus.⁣
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Leave your song requests in the comments!

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We've been helping fans of our client @yellowtailau make the most of a long winter indoors. Mulled wine? Don't mind if I do.

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We're proud to have partnered with industry leaders from across the country to form @aimco.org.au - the Australian Influencer Marketing Council - and set the standard for influencer marketing in Australia.⁣
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What does it cover?⁣
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Transparency? ✅⁣
Accountability? ✅⁣
Best Practice? ✅⁣
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You can find the full code of practice at the link in our bio.

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Monday might seem a little early to break out the bubbles, but we’ve got a good reason. Today we’re celebrating five years with @suz_sha at the helm of We Are Social Australia. 🍾 Happy work-iversary! 🍾

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Almost 1 in 2 users use ad-blockers - huge news for the traditional ad industry. Each month, 88% of Australian internet users watch online videos and 33% watch vlogs. Paid streaming platforms like Netflix, the #2 app based on consumer spend, are handing the power to consumers to turn off ads.

The traditional broadcast advertising approach won’t cut it anymore. Brands have to start thinking harder about how they can connect with their audience.

Follow the link in our bio for more crucial data on streaming and ad blocking in the Digital 2020: Australia report.

#Digital2020 #GlobalDigitalReport #adblocker #streaming #digitaladvertising #socialinsights #digitaltrends #digitalinsights

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In 2019, YouTube led the way as the most-used social media platform in Australia, immediately followed by an array of Facebook apps.

Follow the link in our bio to know who else made it to the list in the 2020 Australian Digital Report.

#Digital2020 #GlobalDigitalReport #socialmedia #Youtube #Facebook #socialinsights #digitaltrends #digitalinsights

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Get your game face on! Head to the Digital 2020: Australia report and gear up for the freshest insights on digital trends. Link in our bio.

In 2019, 72% of Australian internet users have played a game on any device, 51% played games on their smartphones, 33% on their PCs and 32% on gaming consoles.

Australians spent over US $435 million on video games in 2019. And playing isn’t enough. Fortnite videos are the #5 most searched query on YouTube.

#Digital2020 #GlobalDigitalReport #onlinegaming #Fortnite #videogames #digitaltrends #digitalinsights

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Australians stream music for an average of 1 hour 8 minutes every day. That’s Posty’s ‘Sunflower’ on repeat 29 times in a row! And who'd blame you.

Each month, 58% of internet users listen to music on online music streaming platforms and 32% listen to online radio stations.

Are you a good listener? Check out the link in our bio for more local data and insights in the Digital 2020: Australia report.

#Digital2020 #GlobalDigitalReport #onlinemusic #musicstreaming #podcasts #digitalinsights #onlineradio #digitaltrends

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#WeAreScrolling @jermcohen - a New York based photographer who's documenting his community's experience of the pandemic in the most big hearted way possible. 📷 by @jermcohen

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In the Australian edition of “WTF: Creating Content” we spoke to local creators @mrseaves101, @flex.mami, @bondiharvest and @therickychainz about the impact of COVID-19 on their communities and their careers. Come peer into our crystal ball, as we explore the future of influencer marketing post-pandemic. Find the link in our bio.

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It’s probably no surprise that all the major social platforms that we track grew their active user bases over the first three months of 2020. #Twitter saw the biggest jump, with a quarter-on-quarter increase of 14%. Download our #Digital2020 April Global Statshot for the latest updates on digital behaviour in these #unprecedentedtimes. Find it at the link in our bio.

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Please welcome @polpats, our newest Account Exec. In some really unfortunate timing, she joined us just before we split up for social isolation, but even at distance we can tell she's an absolute legend. Polina recommends you follow @vfiles for culture, @v93oo for beauty and @parishilton for both. 🤭🤭

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When your colleagues are this handsome, you’d be rude not to share them. If you cook an incredible lunch and nobody knows, can you even enjoy it? 23% of global internet users describe spending “significantly” more time using social compared to pre-lockdown behaviours. And I get it. There’s something strangely soothing about watching your friends also losing their goddamn minds stuck inside the house.

Download our #Digital2020 April Global Statshot for the latest data on the digital landscape in these #unprecedentedtimes. Find it at the link in our bio.

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Sending slightly late congratulations to our Research and Insights analyst @mayankparikh. He completed his Masters in Marketing this year (huge!), but in a major bummer, graduation has been cancelled as we all go into isolation.

We'll all cheer while you fling a hat in the air when we're back in the office, Mayank! #ProudOfYou!

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It looks like the murmurs around Zoom’s security practices have done little to slow the boom for the video calling platform. Its name is now ubiquitous with VC - no small achievement in an increasingly security-conscious digital population.

Read more on #Zoom, #Houseparty and #videocalling in our #Digital2020 April Global Statshot. Find it at the link in our bio.

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Recent Posts

Tuesday Tune-Up #442

Calls for TikTok to be banned in Australia, Twitch sets new streaming records and more of the latest social news in our Tuesday Tune-Up.

Nick Carolan | 7 July 2020

152 Shares

Why brands need to look beyond aspiration in influencer partners

Our Global Head of Cultural Insights, Lore Oxford examines the recent changes which have taken place in influencer marketing and what brands need to know.

Lore Oxford | 3 July 2020

152 Shares

Tuesday Tune-Up #441

Facebook responds to #StopHateForProfit campaign, TikTok launches platform for business, and more of the latest social news in our Tuesday Tune-Up.

Nick Carolan | 30 June 2020

152 Shares

Wednesday Wrap-Up #440

Microsoft retires Mixer, Twitter rolls out audio tweets and more of the latest social news in our Wednesday Wrap-Up.

Nick Carolan | 24 June 2020

152 Shares

We Are On Twitter

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@suzsha : Tuesday Tune-Up #442 wearesocial.com/au/blog/2020/0…

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