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Digital 2019: Australia social media usage is growing

The number of active social media users in Australia has increased by +5.9% yoy. On average, Aussies spend 1h 31m on social media every day.

We are a global agency.

We deliver world-class creative ideas with forward-thinking brands.

We believe in people, not platforms.

We believe in the power of social insight to drive business value. We call this social thinking.

News

Digital 2019: Global Internet Use Accelerates

We Are Social and Hootsuite’s latest collection of global digital reports, Global 2019, reveals that...

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News

Tuesday Tune-Up #413

Twitter cracks down (then backtracks) on inactive accounts, Facebook launches market research app, and more.

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News

Tuesday Tune-Up #412

Facebook releases new fundraising tools, indigenous stickers are finally available, TikTok partners with UN Women to stop violence against women, and much more.

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News

Tuesday Tune-Up #411

Twitter sets out to tackle deepfakes, TikTok tests shoppable videos and Sara Lee can't handle the Harry Styles effect. Plus, more of the latest social news in our Tuesday Tune-Up.

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Culture

The week in culture #007

The Home Depot jingle is blowing up on TikTok, OK Boomer is a symptom of a divided digital society - and more.

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News

We Are Social expands into Canada with a new Toronto office

We are in Canada! Here, MD Coby Shuman shares his view on the opportunities this exciting new market has to offer.

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News

Tuesday Tune-Up #410

Twitter introduces Topics for more hot takes, Facebook sets new ad limits for Pages and YouTube introduces Super Stickers. Plus, more of the latest social news in our Tuesday Tune-Up.

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Life at We Are Social

We Were Surfing (but now we are home)

At our annual conference in Fiji we took some time to celebrate the successes of a busy year and plan out where we want to take the business next.

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Pinterest now has 300 million monthly active users around the world, representing annual growth of 30% (vs Q2 2018). Data from the company’s self-service advertising tools also show solid growth in advertising reach over the past three months, and marketers can now use Pinterest to target more than 150 million users across the globe.

Download our Global Digital Report Q4 Statshot for up to date data on where you'll find your audience online. Link in bio.

#globaldigitalreport #digitalmarketing #digitaldata #digitalmarketing #socialmedia #socialmediamarketing #pinterest

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@ausballet pride themselves on caring for tradition, and daring to be different. For us mere mortals, this makes their social media a magical place. I personally could watch ballerinas take on an obstacle course for the next few hours, so that's what #WeAreScrolling.

Big curtsy to @cecechieng for the nomination.

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Earlier this month, we teed up BFFs and Samsung ambassadors, @milliebobbybrown and @lilmiquela for an exclusive interview in @seventeen.

Find the link in our bio to read the coolest teens we know get real about growing up with social media 24/7, how they use it to their advantage, and the best ways to spread positive vibes online.

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Shout out to our resident 🎂 👑 @stephlikespenguins for keeping us fat and happy.

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ByteDance are keeping their active user figures on the DL, but the latest data from app intelligence company @AppAnnie suggests that #TikTok is making decent progress on its quest for world domination.

Download our Global Digital Report Q4 Statshot for up to date numbers on social platform adoption. Link in bio.

#globaldigitalreport #digitalmarketing #digitaldata #digitalmarketing #socialmedia #socialmediamarketing

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@buyfromthebush is an Aussie social account connecting urban shoppers with the best of the bush. With Christmas only a month away (!!), this is what #WeAreScrolling.

Pictured here: @passengerwear from Barcaldine, QLD

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The news isn't all good though, because Facebook's latest numbers suggest that its youth advertising audience is shrinking. The platform's own ad tools indicate that advertisers can now reach 2.6% fewer users aged 13 to 17 compared to the second quarter of 2019, and 2% fewer users aged 18 to 24.

Download our Global Digital Report Q4 Statshot to learn where the kids are spending their digital time (spoiler: it's TikTok). Find it at the link in our bio.

#globaldigitalreport #digitalmarketing #digitaldata #digitalmarketing #facebook #socialmedia #socialmediamarketing

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This handsome devil is fundraising for @movember for the 8th year in a row. What a legend.

You can donate to @whitebencantjump's #Movember campaign at the link in our bio, or just enjoy this hairy face.

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We’re stoked to announce that we’ve officially launched in Canada. Our MD from We Are Social Toronto, @coby_shuman, says that Canada is one of the most multicultural places in the world, with diversity central to Canada’s identity.

Online, Canucks are connecting through underdog athletes, homegrown musicians, poutine variations, extreme weather, humble patriotism, political movements and localised memes.

It sounds fun (and delicious!) and we can’t wait to see what our newest office is cooking up.

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Facebook’s own ad tools show smaller reach in the US and Indonesia today than three months ago, which indicates that advertising audiences in two of the platform’s biggest markets may actually be shrinking.

Get up to date insight on people and platforms in our Global Digital Report Q4 Statshot. Find it at the link in our bio.

#globaldigitalreport #digitalmarketing #digitaldata #digitalmarketing #facebook #socialmedia #socialmediamarketing

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The Q4 Statshot for our Global Digital Report is here, and it's a juicy one. Hit the link in our bio for the essential insights to drive your 2020 marketing plans.

The number of internet users around the world is now 400 million higher than it was this time last year (10% growth). However, it seems the jump is more likely attributable to better quality data than a surge of people heading online. Yeah data!

#globaldigitalreport #digitalmarketing #digitaldata #digitalmarketing

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We're still riding for #spookyszn! This week's #WeAreScrolling is @Valfre.

@oh_hey_ashlee noms them for their general cuteness and seasonal aesthetic inspo. Get amongst it. Spooky girls 4eva.

#valfre #halloween #booyouwhore #meangirls

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@callofduty fans are probably aware that the keenly anticipated Modern Warfare title is dropping tomorrow. And keener fans are probably taking the day off. You lagging bro? Send this absentee note to your boss so you too can be a part of the action.

#clientwork #cod #modernwarfare #callinsick

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When the Japan outpost of The Woolmark Company challenged us to grow awareness of the benefits of Australian Merino Wool using the Rugby World Cup as a backdrop, the creative solution was obvious: a manga-style animated film starring an anthropomorphic sheep.

Meet Woolyman: a superhero sheep that fights crimes of sweat and odour.

#RWC2019 #rugbyworldcup #rugbyworldcup2019 #woolyman #rwc #japanrugby

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Stand-up comedy can be brutal. Feedback from your audience is immediate. Everyone has a bloody opinion, and sometimes it's not a nice one. A bit like social media.

Big welcome to @oh_hey_ashlee, our newest Content & Community Manager. She's a stand-up comic with a @bonappetitmag obsession, so we think she's going to do marvellously here.

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Recent Posts

Tuesday Tune-Up #413

Twitter cracks down (then backtracks) on inactive accounts, Facebook launches market research app, and more.

We Are Social | 2 December 2019

152 Shares

Tuesday Tune-Up #412

Facebook releases new fundraising tools, indigenous stickers are finally available, TikTok partners with UN Women to stop violence against women, and much more.

We Are Social | 26 November 2019

152 Shares

Tuesday Tune-Up #411

Twitter sets out to tackle deepfakes, TikTok tests shoppable videos and Sara Lee can't handle the Harry Styles effect. Plus, more of the latest social news in our Tuesday Tune-Up.

Nick Carolan | 19 November 2019

152 Shares

The week in culture #007

The Home Depot jingle is blowing up on TikTok, OK Boomer is a symptom of a divided digital society - and more.

Lore Oxford | 14 November 2019

152 Shares

We Are On Twitter

@16Tacos : Just noting this down in case the post-apocalyptic wasteland has 4G so I can check back to where the downfall of humanity began

6 Dec
@16Tacos : There’s ash falling in the city and I can stare directly at the sun without hurting my eyes.

6 Dec
@suzsha : RT @DougCameron51: According to @ScottMorrisonMP we have a “haze” over Sydney. No, you fool, we have dangerous global warming induced carci…

6 Dec
@suzsha : RT @wendy_harmer: On what should be a lovely early December evening, the sky resembles a dirty dishcloth. Fires raging, friends homes in pe…

6 Dec

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