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Special Reports

Digital 2020 in Australia: 1 in 3 minutes online are spent on social

In Australia we now have 18 million social media users. 1 in 3 minutes online is spent on social media, and advertising reach is growing across most of the key platforms. So what does this mean for brands?

We are a global agency.

We deliver world-class creative ideas with forward-thinking brands.

We believe in people, not platforms.

We believe in the power of social insight to drive business value. We call this social thinking.

Special Reports

Digital 2020: 3.8 billion people use social media

Simon Kemp shares the key findings from Digital 2020, our latest set of Global Digital reports.

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Thought Leadership

Gaming: How an industry upped its game

What's the impact of the lockdown on gaming? And how can brands can get involved?

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News

Wednesday Wrap-Up #436

Facebook launches Shops, YouTube reboots Premium offering and Pinterest rolls out Shopping Spotlights. Plus, more of the latest social news in our Wednesday Wrap-Up.

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News

Tuesday Tune-Up #435

Facebook acquires Giphy, Instagram shows up for small businesses, TikTok launches Youth Portal, and more of the latest social news in our Tuesday Tune-Up.

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Client Work

Helping DiDi say ‘thank you’ to healthcare workers

Our latest campaign for rideshare service DiDi launches as Australia begins relaxing some of the social restrictions around COVID-19.

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Thought Leadership

What brands can learn from influencers to remain relevant post-COVID-19

Our latest report paints a picture of a changing landscape for content creation, influencer marketing and branded partnerships, and identifies key learnings for brands beyond the Coronavirus pandemic.

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News

Tuesday Tune-Up #434

Fact-checking becomes focus for new Snapchat and WhatsApp initiatives, Michael Jordan gives us a new meme and Animal Crossing meets fashion in the latest edition of our Tuesday Tune-Up.

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Client Work

Audi's slow TV road trip is the cure to isolation blues

Strap yourself in for a 4-hour road journey with Audi, to help alleviate the strain of Coronavirus lockdown.

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#Wearesocial

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Get your game face on! Head to the Digital 2020: Australia report and gear up for the freshest insights on digital trends. Link in our bio.

In 2019, 72% of Australian internet users have played a game on any device, 51% played games on their smartphones, 33% on their PCs and 32% on gaming consoles.

Australians spent over US $435 million on video games in 2019. And playing isn’t enough. Fortnite videos are the #5 most searched query on YouTube.

#Digital2020 #GlobalDigitalReport #onlinegaming #Fortnite #videogames #digitaltrends #digitalinsights

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Australians stream music for an average of 1 hour 8 minutes every day. That’s Posty’s ‘Sunflower’ on repeat 29 times in a row! And who'd blame you.

Each month, 58% of internet users listen to music on online music streaming platforms and 32% listen to online radio stations.

Are you a good listener? Check out the link in our bio for more local data and insights in the Digital 2020: Australia report.

#Digital2020 #GlobalDigitalReport #onlinemusic #musicstreaming #podcasts #digitalinsights #onlineradio #digitaltrends

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#WeAreScrolling @jermcohen - a New York based photographer who's documenting his community's experience of the pandemic in the most big hearted way possible. 📷 by @jermcohen

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In the Australian edition of “WTF: Creating Content” we spoke to local creators @mrseaves101, @flex.mami, @bondiharvest and @therickychainz about the impact of COVID-19 on their communities and their careers. Come peer into our crystal ball, as we explore the future of influencer marketing post-pandemic. Find the link in our bio.

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It’s probably no surprise that all the major social platforms that we track grew their active user bases over the first three months of 2020. #Twitter saw the biggest jump, with a quarter-on-quarter increase of 14%. Download our #Digital2020 April Global Statshot for the latest updates on digital behaviour in these #unprecedentedtimes. Find it at the link in our bio.

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Please welcome @polpats, our newest Account Exec. In some really unfortunate timing, she joined us just before we split up for social isolation, but even at distance we can tell she's an absolute legend. Polina recommends you follow @vfiles for culture, @v93oo for beauty and @parishilton for both. 🤭🤭

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When your colleagues are this handsome, you’d be rude not to share them. If you cook an incredible lunch and nobody knows, can you even enjoy it? 23% of global internet users describe spending “significantly” more time using social compared to pre-lockdown behaviours. And I get it. There’s something strangely soothing about watching your friends also losing their goddamn minds stuck inside the house.

Download our #Digital2020 April Global Statshot for the latest data on the digital landscape in these #unprecedentedtimes. Find it at the link in our bio.

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Sending slightly late congratulations to our Research and Insights analyst @mayankparikh. He completed his Masters in Marketing this year (huge!), but in a major bummer, graduation has been cancelled as we all go into isolation.

We'll all cheer while you fling a hat in the air when we're back in the office, Mayank! #ProudOfYou!

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It looks like the murmurs around Zoom’s security practices have done little to slow the boom for the video calling platform. Its name is now ubiquitous with VC - no small achievement in an increasingly security-conscious digital population.

Read more on #Zoom, #Houseparty and #videocalling in our #Digital2020 April Global Statshot. Find it at the link in our bio.

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While you were busy feeding your sourdough starter, we collaborated with Samsung and Millie Bobby Brown to launch a super fun TikTok challenge. The brief? Find a way to do something you love at home, hands-free while showcasing the hands-off capabilities of the Galaxy Z Flip. Welcome to the #handsfreechallenge.

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As COVID-19 continues to impact our communities, more and more people are wearing masks. And increasing numbers of families find themselves stuck indoors, looking for something to do.

@MaskClass is a creative project we baked up with a little help from illustrator @furrylittlepeach. A fun and simple DIY guide to making a mask at home, perfect for kids to tackle (with a little adult supervision), with a little learning sneaked in.

Find the instructions on Instagram at @MaskClass or on the web at maskclass.me

We’d love to see your masterpieces, so make sure to tag #MaskClass in your creations

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If you're not following us on Twitter, you're missing out on the latest in social media news, and also some moderately surreal joke writing. Your loss mate.

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TikTok is climbing the social ladder *pun intended*. Head to the Digital 2020: Australia report for more social media facts and insights by following the link on our bio.

The 2016 born newbie is the 16th most-used social platform in Australia, right behind social media legends, with 8% of active internet users having used TikTok in the past month.

While the majority of the audience is under 18, the application can help brands reach out to their tech-driven Gen Z audience!
#Digital2020 #GlobalDigitalReport #TikTok #mobileapps #mobileapplication #socialplatform #GenZ

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While we're not in the office for #EarthDay, we've made some small sustainability changes that we're proud of this year. We've switched our energy to 100% renewables, and invested in a mountain of re-usable @huskeecup coffee cups, so that even the most forgetful among us can skip sending a cup to landfill. 📷 @katie_kli

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Recent Posts

Gaming: How an industry upped its game

What's the impact of the lockdown on gaming? And how can brands can get involved?

We Are Social | 29 May 2020

152 Shares

Wednesday Wrap-Up #436

Facebook launches Shops, YouTube reboots Premium offering and Pinterest rolls out Shopping Spotlights. Plus, more of the latest social news in our Wednesday Wrap-Up.

Nick Carolan | 27 May 2020

152 Shares

Tuesday Tune-Up #435

Facebook acquires Giphy, Instagram shows up for small businesses, TikTok launches Youth Portal, and more of the latest social news in our Tuesday Tune-Up.

Nick Carolan | 19 May 2020

152 Shares

Helping DiDi say ‘thank you’ to healthcare workers

Our latest campaign for rideshare service DiDi launches as Australia begins relaxing some of the social restrictions around COVID-19.

We Are Social | 19 May 2020

152 Shares

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