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Special Reports

Digital 2021 Australia: we spend 10% more time online

All the data, trends, and insights you need to help you understand how people use the internet, mobile, social media, and ecommerce in Australia.

We are a global agency.

We deliver world-class creative ideas with forward-thinking brands.

We believe in people, not platforms.

We believe in the power of social insight to drive business value. We call this social thinking.

Digital 2021 cover

Special Reports

Digital 2021: the latest insights into the state of digital

Simon Kemp shares the key findings from Digital 2021, our latest set of Global Digital reports.

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News

Tuesday Tune-Up #482

Snapchat launches Creator Marketplace, Twitter rolls out the Tip Jar and Clubhouse finally launches on Android. Plus, all the latest social news in our Tuesday Tune-Up.

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News

Thursday Tune-Up #481

Instagram Stories introduces auto-captioning, Twitter Spaces opens up to more accounts and Donald Trump remains in Facebook exile. Plus, the latest social news in our Thursday Tune-Up.

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Thought Leadership

Thinking out of the Roblox: Inside the world of Roblox

Our Head of Copy for Dubai, Peter Mazloumian, takes a closer look at what makes Roblox - the gaming phenomenon - tick.

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News

Tuesday Tune-Up #480

Facebook launches suite of Clubhouse competitor features, Apple lets users opt out of tracking and Instagram tests ads in Reels. Plus, the latest social news in our Tuesday Tune-Up.

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Thought Leadership

The death of third-party cookies: why marketers should reprioritise creative

Our Global Head of Media, Brittany Wickerson takes a look at why it's possible to marketers to be even more effective on social - even without third-party cookies.

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Thought Leadership

60 percent of the world’s population is now online

The adoption and use of connected tech continues to surge around the globe, says our latest Digital 2021 April Global Statshot Report.

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News

Tuesday Tune-Up #479

Facebook eyes the dating game, Reddit launches audio-only Talk platform and Pinterest launches Creator Code. Plus, the latest social news in our Tuesday Tune-Up.

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#Wearesocial

wearesocialau

Today is a Pineapple and Cinnamon kinda day. If yo

Today is a Pineapple and Cinnamon kinda day. If you'd like to try this beautifully unique tea, head to @moodgoods.au and while you're there check out the cute content we've been creating for them. Mood is a range of mood enhancing teas that help improve the mood of a generation, with 100% of the proceeds going towards funding youth mental health projects. We strongly believe in their mission and are proud to support them with our social smarts and creativity. Place your order to try their amazing range and contribute to the cause 💜

Today is #EarthDay. After a big week for big days

Today is #EarthDay. After a big week for big days – 4/20, World Creativity and Innovation Day – it's today that the knitwear enthusiasts among us were most excited for. For our client @thewoolmarkcompany, we devised #SoLastSeason - a cosy social campaign to encourage rewear of beloved, sustainable Merino wool garments. It's no secret that the fashion industry is one of the world's biggest polluters, so by investing in and rewearing clothing made with natural, biodegradable fibres like Merino wool, you're not only building the foundations for a better wardrobe, but one that will help the planet long after you're gone.

Happy World Creativity and Innovation Day! We want

Happy World Creativity and Innovation Day! We want to celebrate April 21 by sharing a selection of the accounts that inspire our team every day to create #IdeasWorthTalkingAbout. Tap our office mural to discover who they are. Comment below to add your own. Who inspires you?

Shout out to Yay, an addition to our WAS Sydney fa

Shout out to Yay, an addition to our WAS Sydney family!
As our Director of People & Culture, she’s wrangling us our emotions daily while covering all things culture, risk & talenty. Based on her regular deployment of chocolatey treats, we’d say the future looks bright. Catch her at @xavianxyx

In our first integrated brand campaign for buy-now

i said what i said

i said what i said

We're thrilled to report that we've been selected

We're thrilled to report that we've been selected as finalists in the 13th Annual @ShortyAwards, for our @audiaustralia The Drive and DiDi Hero campaigns.⁣
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It's always nice to be nominated for awards, but it's extra special to celebrate work that demonstrates how our team took on the challenge of a global pandemic to create ideas worth sharing.

Congratulations to these legends, who won their fi

Congratulations to these legends, who won their first soccer game of the season today.⁣
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Best on field goes to @channelsevans aka bucketcoin, who brought home a powerful duet of goals. ⚽🏆

Shout out to @edupou, who continues to work on get

Shout out to @edupou, who continues to work on getting his full Australian credentials - most recently by joining the #AWARDawards jury.

In our latest campaign for @kayosports, we're help

In our latest campaign for @kayosports, we're helping Roosters star @keary7 find the next #KayoHousemate on TikTok.⁣
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If you're keen to throw your own duet in the ring, find the hashtag live on TikTok now. Or if you'd like to know more about the campaign, find a link to some press coverage in our bio.

For @thewoolmarkcompany, we're helping America's C

For @thewoolmarkcompany, we're helping America's Cup sailing enthusiasts get the message that Australian Merino wool is the only performance fibre you need when hitting the water in sustainable style.⁣
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Working in conjunction with @Prada, Woolmark devised high-performing, head-to-toe Merino sailing kits in their role as the official technical partner of the Luna Rossa Prada Pirelli sailing team. The final leg of their America's Cup campaign officially kicked off today. Italian passion meeting Australian ingenuity? Ewe love to see it!

We’ve popped a cheeky bottle to celebrate our Ti

We’ve popped a cheeky bottle to celebrate our TikTok #VideoSnapChallenge for Samsung Global hitting 18 billion views in just 10 days. Yep, BILLION. We hate to toot our own horn, but that's more than twice the size of the global population.⁣
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The challenge involved over 110 influencers from 12 different countries, and a unique soundtrack from hip record label 88rising. The custom-built filter showcases the 8K Video Snap feature of the Samsung Galaxy S21 camera, which lets users take hi-res photos while simultaneously filming in 8K.⁣
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People around the world are having a lot of fun with it, and have created almost a million user generated videos with their own take on the #VideoSnapChallenge. Check out some of the best UGC videos here.

We're in the market for an Account Manager with gu

We're in the market for an Account Manager with gun project management skills. Are you the one?⁣
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Find a link to our careers page in our bio.

Stoked to once again find ourselves in the red in

Stoked to once again find ourselves in the red in Campaign Brief's Hot List.⁣
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We've gotten four stars for our work with Audi's The Drive, Samsung Global's #TeamGalaxy and Aoki Playhouse and our DiDi Hero campaign.⁣
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Shout out to our clever people and clients for making it all happen.

Digital 2021: Australia is our annual report with

Digital 2021: Australia is our annual report with the latest and greatest stats on your local audience.⁣
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Download your copy or get the important headlines at the link in our bio.

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Recent Posts

Tuesday Tune-Up #482

Snapchat launches Creator Marketplace, Twitter rolls out the Tip Jar and Clubhouse finally launches on Android. Plus, all the latest social news in our Tuesday Tune-Up.

Nick Carolan | 11 May 2021

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Thursday Tune-Up #481

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Thinking out of the Roblox: Inside the world of Roblox

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