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Blog

Special Reports

Digital 2021 Australia: we spend 10% more time online

All the data, trends, and insights you need to help you understand how people use the internet, mobile, social media, and ecommerce in Australia.

We are a global agency.

We deliver world-class creative ideas with forward-thinking brands.

We believe in people, not platforms.

We believe in the power of social insight to drive business value. We call this social thinking.

Digital 2021 cover

Special Reports

Digital 2021: the latest insights into the state of digital

Simon Kemp shares the key findings from Digital 2021, our latest set of Global Digital reports.

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Thought Leadership

Why avatar style is the next fashion frontier for fashion brands

Senior Creative Technologist Sam Cox, explores what fashion brands need to know about the digital figures that are growing in importance for a large segment of consumers.

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News

Tuesday Tune-Up #492

Clubhouse is now open to everyone, Instagram Stories introduces translation feature and Snapchat surpasses 293 million users. Plus, all the latest social news in our Tuesday Tune-Up.

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Thought Leadership

Social platforms and the re-fragmentation of social media

Our Global Head of Media, Brittany Wickerson, shares her advice on dealing with the increasing re-fragmentation of social media.

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Special Reports

Digital 2021 July Global Statshot: Digital audiences swell, but there may be trouble ahead

Simon Kemp shares the key findings from our Digital 2021 July Global Statshot Report around internet, social media, ecommerce and more.

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News

Wednesday Wrap-Up #491

Facebook launches billion dollar creator fund, YouTube rolls out Shorts globally and Twitter shuts down Fleets. Plus, more of the latest social news in our Wednesday Wrap-Up.

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News

Tuesday Tune-Up #490

TikTok introduces video résumés, Trump sues major social platforms and Instagram tests comment limits. Plus, the latest social news in our Tuesday Tune-Up.

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News

Tuesday Tune-Up #489

TikTok extends its video length, Instagram doubles down on video ambitions and Pinterest bans weight loss ads. Plus, more of the latest social news in our Tuesday Tune-Up.

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#Wearesocial

wearesocialau

We Are…. Hiring Looking for a Social Media Manag

We Are…. Hiring
Looking for a Social Media Manager - Confident, experienced and detailed-oriented with superior stakeholder management skills to take ownership of social strategies and social output for a number of global clients.

You will have a proven background (min. 5yrs) in publishing or agency, with experience in corporate communications or professional services advantageous.

Sound like you? Reach out to Yay @ yay.xavian@wearesocial.net

Dogs need to get #OutThere just as much as humans

Dogs need to get #OutThere just as much as humans do, and they reap all the same benefits, as we found out in our second episode of ‘Out there with….’ made for @kathmandugear in partnership with @viceau. Follow model and city-slicker @selfiegod as she discovers the benefits of getting her adorable doggo Koolie into the great outdoors alongside dog trainer Zach Sheppard in their exclusive matching #KathmanduGear jackets.
🐶 Link in bio 🐶

When you work with @kathmandugear to get #OutThere

When you work with @kathmandugear to get #OutThere you know something special is going to happen. Today we are celebrating the release of our content series ‘Out there with….’ in partnership with @viceau that will explore outdoor subcultures like foraging, dog walking, and Wim Hoffing to highlight the benefits of the outdoors on our mood, creativity and overall well-being.

Episode 1 sees the iconic @nick_littlemore of @pnaupnau and @empireofthesunsound taken on a foraging journey with his eccentric expert guide @theweedyone in the pine forests of southern NSW. Check it out at the link in bio. Mushrooms for dinner anyone?

Ahoy mateys! It’s #PirateDay2021, dedicated to r

Ahoy mateys! It’s #PirateDay2021, dedicated to raising awareness and funds for kids’ brain cancer research via @thekidscancerproject 🏴‍☠️

We’re incredibly proud to use our creativity towards such a worthy cause. We’ve partnered with @alt.vfx to create the “ARRRR filter”, letting you dress up as a pirate for the day to show support.

Visit PirateDay.com.au to support, and use the filter to nominate your pirate crew!

Today is a Pineapple and Cinnamon kinda day. If yo

Today is a Pineapple and Cinnamon kinda day. If you'd like to try this beautifully unique tea, head to @moodgoods.au and while you're there check out the cute content we've been creating for them. Mood is a range of mood enhancing teas that help improve the mood of a generation, with 100% of the proceeds going towards funding youth mental health projects. We strongly believe in their mission and are proud to support them with our social smarts and creativity. Place your order to try their amazing range and contribute to the cause 💜

Today is #EarthDay. After a big week for big days

Today is #EarthDay. After a big week for big days – 4/20, World Creativity and Innovation Day – it's today that the knitwear enthusiasts among us were most excited for. For our client @thewoolmarkcompany, we devised #SoLastSeason - a cosy social campaign to encourage rewear of beloved, sustainable Merino wool garments. It's no secret that the fashion industry is one of the world's biggest polluters, so by investing in and rewearing clothing made with natural, biodegradable fibres like Merino wool, you're not only building the foundations for a better wardrobe, but one that will help the planet long after you're gone.

Happy World Creativity and Innovation Day! We want

Happy World Creativity and Innovation Day! We want to celebrate April 21 by sharing a selection of the accounts that inspire our team every day to create #IdeasWorthTalkingAbout. Tap our office mural to discover who they are. Comment below to add your own. Who inspires you?

Shout out to Yay, an addition to our WAS Sydney fa

Shout out to Yay, an addition to our WAS Sydney family!
As our Director of People & Culture, she’s wrangling our emotions daily while covering all things culture, risk & talenty. Based on her regular deployment of chocolatey treats, we’d say the future looks bright. Catch her at @xavianxyx

In our first integrated brand campaign for buy-now

i said what i said

i said what i said

We're thrilled to report that we've been selected

We're thrilled to report that we've been selected as finalists in the 13th Annual @ShortyAwards, for our @audiaustralia The Drive and DiDi Hero campaigns.⁣
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It's always nice to be nominated for awards, but it's extra special to celebrate work that demonstrates how our team took on the challenge of a global pandemic to create ideas worth sharing.

Congratulations to these legends, who won their fi

Congratulations to these legends, who won their first soccer game of the season today.⁣
⁣
Best on field goes to @channelsevans aka bucketcoin, who brought home a powerful duet of goals. ⚽🏆

Shout out to @edupou, who continues to work on get

Shout out to @edupou, who continues to work on getting his full Australian credentials - most recently by joining the #AWARDawards jury.

In our latest campaign for @kayosports, we're help

In our latest campaign for @kayosports, we're helping Roosters star @keary7 find the next #KayoHousemate on TikTok.⁣
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If you're keen to throw your own duet in the ring, find the hashtag live on TikTok now. Or if you'd like to know more about the campaign, find a link to some press coverage in our bio.

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Recent Posts

Why avatar style is the next fashion frontier for fashion brands

Senior Creative Technologist Sam Cox, explores what fashion brands need to know about the digital figures that are growing in importance for a large segment of consumers.

We Are Social | 29 July 2021

152 Shares

Tuesday Tune-Up #492

Clubhouse is now open to everyone, Instagram Stories introduces translation feature and Snapchat surpasses 293 million users. Plus, all the latest social news in our Tuesday Tune-Up.

Nick Carolan | 27 July 2021

152 Shares

Social platforms and the re-fragmentation of social media

Our Global Head of Media, Brittany Wickerson, shares her advice on dealing with the increasing re-fragmentation of social media.

We Are Social | 26 July 2021

152 Shares

Digital 2021 July Global Statshot: Digital audiences swell, but there may be trouble ahead

Simon Kemp shares the key findings from our Digital 2021 July Global Statshot Report around internet, social media, ecommerce and more.

Simon Kemp | 22 July 2021

152 Shares

We Are On Twitter

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31 Jul
@16Tacos : I misheard the NSW Gov announcement and now I'm stuck in the shingles bubble :(

28 Jul
@16Tacos : The Wimpy Wimpy Bosstones

28 Jul

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