Our Insights

Facebook adds new AI features, Threads launches new AI feed personalisation, TikTok rolls out Local Feeds in the U.S., and more social media news.

Meta's Creator Marketplace gets new discovery features, YouTube improves auto-dubbing tool, Meta creating AI video app, and more social media news.

To celebrate the launch of Think Forward 2026: Building Brands at the Speed of Social, we are holding two webinars to dive into the report.

Meta tests premium subscriptions, Instagram to let users remove themselves from Close Friends lists, X to start labelling edited images, and more social media news.

Think Forward 2026: Building Brands at the Speed of Social has landed! In this blog, we give you a preview of The Cultural Loop - a strategic framework created to demonstrate how brands are built in social, and a sneak peak at some of this year’s trends.

Think Forward 2026 is your guide to what happens next. It reveals the emerging behaviours, platform shifts and cultural currents shaping the future of social — and what smart brands should do about it.

Meta improves Reel recommendations, TikTok Shop launches AI tools, X releases guide for advertisers, and more social media news.

In this piece, Matt Roberts explores how brands can stay relevant by rethinking how they work with creators and connect with the people behind the scenes who make the internet feel alive.