Case studies Archive - We Are Social Australia

Adidas: Chasing 100

Sports adidas United Kingdom

THE BRIEF adidas boasts world-class innovation powering elite performances on the global running stage. To promote the fact that innovation excellence is at its heart, adidas embarked on a unique ultrarunning project, roadtesting its finest technology. Set on the Nardo ring, a high-speed test track typically used by cars and motorcycles,...
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Samsung ‘NO BAD SEATS’

Technology Samsung Australia

Samsung put the Galaxy S24 Ultra to the ultimate test by handing it to 25 creators in the worst seats at Tate McRae’s tour. The result? No bad angles. No bad content. Just proof that with the right camera, every seat is front row.
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Adidas FIFA Women’s World Cup

Sports adidas Australia

As lead sponsor of the FIFA Women’s World Cup on home soil, adidas needed to turn casual Aussie spectators into football fans. We used talent-led storytelling and social-first activations to make it impossible to miss.
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Wayside Chapel ‘Social60’

Non-profit Wayside Chapel Australia

A social-first behaviour change campaign to respond to the widespread issue of loneliness, which affects one in three Australians.
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Contiki ‘Switch on Social Travel’

Travel Contiki Australia

We flipped the script on influencer marketing by asking creators to switch off and actually live the Contiki experience. The result? Richer storytelling, stronger brand affinity, and a 3x engagement lift.
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Samsung ‘EMails I Can’t Send’

Technology Samsung Australia

We highlighted the Galaxy S23's SuperZoom feature with a tour documentary that put fans at the forefront, featuring Sabrina Carpenter, global pop superstar.
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ATP: Immersive Highlights

Sports ATP United Kingdom

With eight of the world’s top tennis players competing, we were tasked with reaching new social audiences, bringing fans closer to the action, and getting non-tennis fans talking about the ATP tournament.
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Greenpeace: Going the Distance

Non-profit Greenpeace United Kingdom

Greenpeace needed our help in raising public awareness and getting more names on a petition to put pressure on our leaders to get the job done.
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Amazon Music: The Fandom Studio

Entertainment Amazon Music United Kingdom

Amazon Music’s mission is to ignite fandom and bring people closer to whom and what they love. But Gen Z doesn’t want to listen to brands - they want to listen to music. So, how did we get Gen Z music fans to become fans of Amazon Music?
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Bienvenidos a miami, messi

Sports adidas United States

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