We Are Social Gaming
Decoding gaming culture to connect brands with new audiences
Gaming is social
To win over gamers, you’ve got to understand the game. We help brands connect with this passion-fuelled fandom through impactful and meaningful experiences in both gaming and esports.
A dedicated squad of gamers drives our We Are Social Gaming practice. They work with our team and global client portfolio to find the right opportunities for brands to reach gaming and esports communities, setting new high scores in the social gaming space.
WE WORK WITH
the next cultural frontier for brands
Gaming is no longer a subset of mainstream culture, it is a driving force behind it, bringing a wealth of creative opportunities for brands from all industries.
While its fragmented landscape makes it complex to navigate, our social gaming expertise allows us to understand the intricacies of their communities: where they play, how they engage with one another and where brands can add authentic value to their lives.
understanD culture, maximisE impact
We work with brands in four key areas: understanding gaming culture, enhancing gaming experiences, navigating the fragmented gaming ecosystem and maximising impact through a connected amplification approach.
By identifying the best strategic approach and implementing campaigns on gaming platforms that people want to engage with, we’re able to drive tangible results that give brands a competitive edge in-game and IRL.
Global Pride Crossing
Global Pride Crossing is a virtual Pride in Animal Crossing designed to keep the parade spirit alive and inspire all LGBTI+ individuals to be whoever they want to be.See Case Study
Uber Eats #BringIt
- Uber Eats
- United Kingdom
Uber Eats created an unforgettable brand experience on Twitch that delivered more than just food to lonely streamers.See Case Study
The WWF France #NoBuildChallenge disrupted Fortnite, the world’s most popular game, with the first ever eco-friendly challenge.See Case Study
Netflix ‘Bird Box Challenge’
How we engaged Gamers around the launch of blockbuster Netflix Original, Bird Box.See Case Study