Our friends at Salesforce sent me this quick guide to creating the perfect Facebook post. It highlights some very useful tips on how to structure a killer Facebook post.

I would also add:

  • Create content that appeals to emotions rather than our rationality
  • Create content that hits the sweetspot between brand goals, community interests and conversation trends
  • Post with positive sentiment generate high engagement than posts with negative sentiment
  • Amplify highly engaging posts using Facebook Promoted Posts to add fuel to the fire.
  • Use status updates if your goal is to deliver higher reach (up to 10x photo posts)