We Are Social: Tuesday Tune Up #225


Snapchat launches on-demand Geofilters 


Snapchat has announced the launch of Geofilters on its ever-evolving platform. Geofilters are only available in specific geographic locations, and with this new feature, users can create their own Geofilters for personal or business use.
As a development in keeping the social network fresh and a la mode, Snapchat has created a Geofilter option which allows users to create their image using an image editor, and to select the geographical area where their filter will be available. Snapchat has created templates compatible with Photoshop and Illustrator to help users get started. Geofilters are now available in the US, the U.K. and Canada, and will come to more locations shortly.


Data analysts listen to social conversations to predict Academy Awards winners

According to advertising tech company Amobee, in the three weeks following the announcement of the Oscar nominations on January 14, The Revenant generated 26% more digital content engagement than Spotlight, its nearest competitor in the Best Picture race. Revenant star Leonardo DiCaprio performed even better in the Lead Actor category, generating nearly double the engagement of second-place finisher Matt Damon (The Martian).

Placing bets on the Oscars based on social listening data could be risky, given that platforms such as Twitter and Instagram favour a younger subset of the general population, while Academy voters constitute an older sampling of the film community. But last year Amobee correctly predicted the winners for Best Picture in all four major acting awards by analysing data from the first week after the Oscar nominations were announced and comparing it to the social media activity around the time each film was released.


Totes Emoooooosh

Facebook has embarked on its biggest revolution of the past decade – the introduction of emoji-based reactions. As an evolution of the ‘Like’ button, Facebook Reactions are a replacement for the requested ‘dislike’ button. The emoji update is a means for users to convey a more complex reaction to updates, and six emotions are available alongside the ‘Like’ button: “Love”, “Haha”, “Yay”, “Wow”, “Sad” and “Angry”.

Kangaroo-vertising: a No-No!

The Advertising Standards Board has ruled that a kangaroo holding a beer was a hop, skip and a jump away from being animal cruelty. Carlton Dry shared a photo on their Facebook and Instagram accounts showing our native mascot in the presence of the branded beer. In the image, a person is holding a bottle of beer close to a kangaroo’s head and the kangaroo’s arms are outstretched, and the image was accompanied by the caption “Kangabrew”.

The image drew many complaints and the board ultimately decided that the image depicted unsafe behaviour and, as a consequence, they ruled the image breached the section of the advertising industry’s code of conduct that relates to depiction of violence and community standards on health and safety.


Blue Steel-ing Instagram’s Attention

Showing us how to use Instagram to its fullest capacity, the Zoolander 2 campaign has managed to use the social network in an organic way to reach thousands of followers. The Instagram campaign has been months in the making, with a feed that is almost indistinguishable from other celebrity Instagram accounts. The Derek Zoolander Instagram account saw high profile cameos from Katy Perry, Justin Bieber and Cara Delevingne (a fellow model, who can definitely turn left) and achieved ridiculously good looking follower amounts that exceeded 1 million in the last two months.

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